Term
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Definition
| Integration: The use of Web technologies to link Web sites to corporate databases to provide real-time access to personalized information. |
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| Mass customization: Tailoring products and services to meet particular needs of individual customers on a large scale. |
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Term
| Term: Transaction support |
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Definition
| Transaction support: Utilizing the Web to provide automatic support to clients and firms for conducting business online without human assistance. |
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| Disintermediation: The phenomenon of cutting out the “middleman” in transactions and reaching customers more directly and efficiently. |
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| Reintermediation: The design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation. |
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| Business Model: Summary of a business’s strategic direction, outlining how the objectives will be achieved. |
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Definition
| Revenue Model: Part of a business model that describes how the organization will earn revenue, generate profits, and produce a superior return on invested capital. |
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Term
| Term: Affiliate marketing |
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Definition
| Affiliate marketing: A type of marketing that allows individual Web site owners to earn revenue by posting other companies’ ads on their Web pages. |
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Definition
| E-tailing: Electronic retailing; the online sales of goods and services. |
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Definition
| Search Advertising: Attempting to ensure that a company’s Web site is the first site a user sees when searching for a specific term. |
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| Term: Search Engine Optimization |
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Definition
| Search Engine Optimization: Methods for improving a site’s ranking in search engine results. (SEO) |
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Definition
| Click Fraud: Abuse of pay-per-click advertising models by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser. |
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Definition
| M-commerce: Any electronic transaction or information interaction conducted using a wireless, mobile device and mobile networks that leads to a transfer of real or perceived value in exchange for information, services, or goods. |
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Term
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Definition
| CVV2: A three-digit code located on the back of a credit card; used in transactions when the physical card is not present. |
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Term
| E-Commerce (B2C) Business to Consumer |
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Definition
| Business to Consumer: A limited selling position that allows only Business to Consumer sells. |
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Term
| E-Commerce (C2C) Consumer to Consumer |
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Definition
| Consumer to Consumer C2C: A form of electronic commerce that does not involve business firms but enables transactions between consumers. |
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| E-Commerce (G2C) Government to Citizen |
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Definition
| Government to Citizen G2C: Online interactions between federal, state, and local governments and their constituents. |
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Term
| E-Commerce (B2B) Business to Business |
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Definition
| Business to Business B2B: Electronic commerce between business partners, such as suppliers and intermediaries. |
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| E-Commerce (C2B) Consumer to Business |
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Definition
| Consumer to Business C2B: Consumers selling goods or services to businesses. |
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| E-Commerce (G2B) Government to Business |
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Definition
| Government to Business G2B: Electronic commerce that involves a country’s government and businesses. |
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| E-Commerce (B2E) Business to Employee |
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Definition
| Business to Employee B2E: Electronic commerce between businesses and their employees. |
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| E-Commerce (G2G) Government to Government |
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Definition
| Government to Government (G2G) Electronic interactions that take place between countries or between different levels of government within a country. |
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Term
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Definition
Global Information Dissemination - Products and services marketed over vast distances.
Integration - Web sites can be linked to business databases and provide real time personalized information.
Mass Customization: Firms can tailor there products to meet a customer's need.
Interactive Communication: Companies can communicate with customers, improving the image of response time.
Collaberation: Different departments of a company can use the Web to collaberate
Transactional Support: Clients and Business can conduct business online without human support. |
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| Interactive Communications |
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Definition
| Immediate communication and feedback between a company and its customers using Web technologies. |
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Term
| Brick-And-Mortar Business Strat |
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Definition
| Brick and Mortar Business Strat: A business approach exclusively utilizing physical locations, such as department stores, business offices, and manufacturing plants, without an online presence. |
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Term
| Click Only Business Strategy |
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Definition
| Click Only Business Strategy: A business approach that exclusively utilizes an online presence. Companies using this strategy are also referred to as virtual companies. |
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Term
| Click-And-Mortar Business Strategy |
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Definition
| Click-And-Mortar Business Strategy: A business approach utilizing both physical locations and virtual locations. Also referred to as “bricks-and-clicks.” |
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Term
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Definition
Extranet
Def: A private Web site used by firms and companies for business-to-business interactions.
a private part of the Internet,
cordoned off from ordinary users, and
enables two or more firms to use the Internet for EDI purposes.
One of the best ways for organizations to gain a positive return on their technology-based investments
Example: Boeing’s extranet involves over 1000 authorized business partners. |
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Term
| Business to Business Marketplace |
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Definition
Business to Business Marketplace: Operated by third-party vendors
Allow many buyers and many suppliers to interact
Some operate within a vertical market (industry-specific); for examples:
steellink.com
paperindex.com
fibre2fashion.com
Some are not industry-specific
Alibaba.com
Def: A trading exchange operated by a third-party vendor, not associated with a particular buyer or supplier. |
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Term
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Definition
Def: An internal, private network using Web technologies to facilitate the secured transmission of proprietary information within an organization, thereby limiting access to authorized users within the organization.
From Powerpoint: Operated by third-party vendors
Allow many buyers and many suppliers to interact
Some operate within a vertical market (industry-specific); for examples:
steellink.com
paperindex.com
fibre2fashion.com
Some are not industry-specific
Alibaba.com |
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Term
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Definition
| Def: Software that enables people to work together more effectively. |
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Term
| E-Tailing – Benefits / Drawbacks |
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Definition
Benefits: Product benefits
Unlimited number and variety of products
Easier comparison shopping
Examples: AllBookstores, BizRate, or SideStep
Place benefits
Anywhere, anytime
Purchasing on global scale
Price benefits
Higher inventory turnover rate
No expenditures for physical retail space
Drawbacks: Product delivery drawbacks
Delay between product order and delivery
Except for products that can be downloaded
Direct product experience drawbacks
Lack of sensory information
Smell, taste, feel
Lack of the social element
Cannot replace going to the mall with friends |
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Term
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Definition
E-Banking : Financial institutions offer:
Online banking
Management of credit card, checking, and savings accounts
Electronic bill pay
Bill payment online
Online investing
Growing in popularity
Extensive use of Internet for obtaining financial information |
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Term
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Definition
E-Auction Fraud: E-auctions marred with more fraud than any other Internet activity.
E-auctions represent 45 percent of all Internet fraud-related complaints.
Average loss: $724
Types of e-Auction fraud:
Bid luring
Reproductions
Bid shielding
Shipping fraud
Payment failure
Nonshipment |
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Term
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Definition
Internet Marketing : Search Marketing
For Google or other search engines; search optimization
Display Ads
Static and interactive banners; videos
E-mail Marketing
Replacing direct mail; low cost
Social Media
Facebook, Twitter
Mobile Marketing
Audi built a game for the iPhone
Pricing Models – e.g., pay-per-click |
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Term
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Definition
Relatively new phenomenon
Consumers sell to businesses
Stock photo sites such as www.shutterstock.com
Crowdsourcing
Blurry line between C2B and B2B |
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Term
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Definition
Electronic transactions using wireless mobile devices
Mobile networks
Wireless
Switched public network
Smart phones
High-speed data transfer
“Always-on” connectivity |
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Term
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Definition
Slingbox
Acts as a personal media server
“Placeshifts” television content to any Internet-enabled device
Television signal received at the user’s house
Relayed over the Internet to be accessed from anywhere |
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Term
| Securing Payment in the Digital world |
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Definition
Eleven million consumers became victims of identity theft.
Security concerns lead shoppers to frequently abandon their shopping carts.
More than 1/2 of shopping carts are abandoned.
Need for secure forms of online payment |
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Term
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Definition
The Internet Tax Freedom Act (1998)
Internet Tax Nondiscrimination Act (2004)
Internet sales treated as mail-order sales
No sales taxes paid in states where the company has no presence |
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