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chapter 456
chap456
41
Marketing
Undergraduate 1
10/10/2006

Additional Marketing Flashcards

 


 

Cards

Term
E-Commerce
Definition
targeting customers by collecting & analysing business info, conducting transactions, & maintaining online relationships w/ ppl by computers.
Term
Interactive marketing
Definition
Buyer-Seller communications in which ppl control the amount & type of info received from a marketer through such channels such as the internet
Term
Intrant
Definition
International corporate network that allows employees W/I an org. to talk with each other & gain access to corporate info.
Term
extrant
Definition
Public info website
Term
Bot
Definition
search program that checks 100's of sites, gathers & assembles info, & brings it back to sender
Term
corporate Websites
Definition
Sites that seek to build customer goodwill and suppliment other sales channels rather than to sell goods and services.
Term
Marketing Websites
Definition
Primary objective is to increase purchases by online visitors
Term
Electronic storefront
Definition
Online store where ppl can view & order merchandise
Term
cybermall
Definition
group of virtual stores planned, coordinated, & operated as a unit for online shoppers
Term
Kiosk
Definition
Freestanding pc located in a store, that provides ppl w/ internet connections to a firn and it's goods and services.
Term
Smart card
Definition
card embedded w/ pc chips that stores personnal and financial info
Term
Click through rate
Definition
% of ppl presented w/ a web banner ad who click it.
Term
Conversion rate
Definition
% of visitors to a site who make a purchase
Term
Customer behavior
Definition
mental and physical activities that occur during selection and purchasing of product
Term
Consumer behaviors
Definition
mental and physical activities of ppl who use the purchased good or service
Term
referance group
Definition
ppl whose opinions are valued & to whom a person looks for guidance in their own behavior, values & conduct
Term
Opinion leaders
Definition
ppl who purchase new things and influence others to buy.
Term
motive
Definition
inner state that directs a person toward the goal of satisfying a need
Term
Perception
Definition
meaning that a person attributes to incoming stimuli gathered through the 5 sences
Term
Learning
Definition
Knowledge or skill acquirred as a result of experience
Term
Self-concept
Definition
persons picture of themself
Term
Evoked set
Definition
# of alternitives that a consumer actually considers in making a purchasing decision
Term
Evaluative criteria
Definition
features that a person considers in choosing among alternatives
Term
Cognative dissonance
Definition
inbalance between beliefs & attitudes that occurs after an action or decision is madeon a purchase.
Term
routinized response behavior
Definition
rapid consumer problem solving in which no new info is considered; the consumer has already set evaluative criteria & identified available options
Term
Limited problem solving
Definition
situation where a person invests some small amount of time and energy in searching for and evaluating alternitives
Term
extended problem solving
Definition
Situation that envolves lengthy external searches and long delibration; results when brands are hard to categorize or evaluate
Term
global sourcing
Definition
Buying goods and services from suppliers worldwide
Term
derived demand
Definition
demand for a resource that results from demand for the goods and services that are produced by that source.
Term
joint demand
Definition
demand for a product that depends on the demand for another product used in combination with it.
Term
inelastic demand
Definition
demand that, throughout an industry, will notb change significantly due to a price chande.
Term
outsourcing
Definition
using outside vendors to producegoods an services formerly produced in-house
Term
offshoring
Definition
movement of high-wage jobs from the u.s. to lower-cost overeas locations
Term
value analysis
Definition
systematic study of the components of a purchase to determine the most cost-effective approach
Term
vendor analysis
Definition
assesment of supplier performance in areas such as, price back orders, timely delivery and attention to spacial requests.
Term
buying center
Definition
ppl in an organizational buying action
Term
commercial market
Definition
ppl and firms that accuire products to support, directly or indirectly production of other goods and services.
Term
reseller
Definition
marketing intermediaries that operate in the trade sector
Term
consumer-based segmentation
Definition
dividing a business-to-business market into homogeneous groups based on buyers pruduct spesifications
Term
North Amerixcan industrial classification system (NAICS)
Definition
classification used by NAFTA countries to catergorize the business marketplace into detailed market segments.
Term
End-use application segmentation
Definition
segmentation a business-to-business market based on how industrial purchasers will use the product
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