Term
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Definition
| An essential part of the business. |
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Term
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Definition
| New markets and ways to improve a company's offerings in current markets. |
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Term
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Definition
| A plan that identifies how a company expects to achieve its goals. |
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Term
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Definition
| Groups of similar consumers within a large market. |
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Term
| Market Opportunity Analysis |
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Definition
| Studying and prioritizing market segments to locate the best potential based on demand and competition. |
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Term
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Definition
| A defined segment of the market to which a business wants to appeal. |
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Term
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Definition
| A choice among alternatives. |
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Term
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Definition
| Made up of all the businesses involved in completing marketing activities as products move from the producer to the consumer. |
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Term
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Definition
| The businesses used to provide many of the marketing functions during the distribution process. |
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Term
| Non-business Organization |
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Definition
| Primary focus is something other that providing a product for profit. |
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