Term
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Definition
| A person who has anything to do with sports, and can be satisfied by sports products. |
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Term
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Definition
| A way of analyzing a market by specific characteristics to come up with a target market |
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Term
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Definition
| Goods, services, and ideas that relate to sports and can satisfy sports consumers |
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Term
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Definition
| Products that can be physically manipulated |
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Term
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Definition
| Products that can't be necessarily handled physically |
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Term
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Definition
| A group of similar products sold and manufactured by a single company |
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Term
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Definition
| The total assortment of products that are sold by a single company |
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Term
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Definition
| The loss of an opportunity that is passed up when accepting another opportunity |
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Term
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Definition
| The physical development of an area, such as pipelines and buildings |
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Term
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Definition
| An agreement or contract that allows a sports organization to sell a parent company's product |
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Term
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Definition
| Marketing on a local community level |
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