Term
| Marketing Information System (MIS) |
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Definition
| A process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users. |
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| An internal corporate communication network that uses internet technology to ink company departments, employees, and databases. |
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| Maketing Intelligence System |
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Definition
| A method by which marketers get information about everyday happenings in the marketing environment. |
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| Possible future situation that futurists use to asses the likely impact of alternative marketing startegies. |
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| The process of collecting, analyzing, and interpreting data about customers, competitors, adn the business environment in order to imporve marketing effectiveness. |
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| Research by firms that collect data on a regular basis and sell te reports to multiple firms. |
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Definition
| Research conducted for a single firm to provide specific information its managers need. |
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| Approach to forecasting and trend identification that pools opinions from a group of knowledgable people about a product or service. |
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| Market Decision Support System (MDSS) |
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Definition
| The data, analysis software, and interactive software that allow managers to conduct anaylses and find the info they need. |
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Definition
| Sophisticated analysis techniques to take advantage of the massive amount of transaction info now available. |
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| The practice of using data to track a users on-line travels in order to show an ad for a product to someone who has visited a related web site. |
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Definition
| A plan that specifies what info marketers will collect and what type of study they will go. |
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Definition
| Data that have been collected for some purpose other than the problem at hand. |
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Definition
| Data from research conducted to help make a specific decision. |
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| A technique that marketers use to generate insights for future more rigorous studies. |
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Definition
| One-on-one discussion between a consumer and a researcher. |
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Definition
| A product-oriented discussion among a small group of consumers led by a trained moderator. |
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| A test that marketers use to explore peoples underlying feelings about a product; especially appropriate when consumers are unable to unwilling to express their true reactions. |
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| A comprehensive examination of a particular firm or organization. |
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| An approach to research based on observations of people their own homes or communities. |
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| A tool that probes more sytematically into the problem and beses its conclusions on large numbers of observations. |
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| A type of descriptive technique that involves the systermatic collection of quantitative information. |
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| A technique that tracks the responses of the same sampe of respondants over time. |
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| A technique that attempts to understand cause and effect relationships |
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Definition
| A technique that tests prespecified relationships among variables in a controlled environment. |
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Definition
| The use of the telephone to sell directly to consumers and business customers. |
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Definition
| A study in which researchers recruit shoppers in malls or other public areas. |
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Definition
| Measuring traces of physical evidence that remain after some action has been taken. |
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Definition
| Text file inserted by a Web site sponsor into a Web surfer's hard drive that allows the site to track the surfers moves. |
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Definition
| The extent to which research actually measures what it was intended to measure. |
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| The extent to which research measurement techniques are free of errors. |
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Definition
| The extent to which consumers in a study are similar to a larger group in which the organization has an interest. |
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Definition
| The process of selecting respondents for a study. |
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Definition
| A sample in which each member of the population has some known chance of being included. |
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Definition
| A sample in which personal judgment is used to select respondents. |
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Term
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Definition
| A nonprobability sample composed of individuals who just happen to be available when and where the data are being collected. |
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Definition
| The process of translating material to a foreign language and then back to the original language. |
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Term
| Marketing Research Ethics |
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Definition
| Taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process of conducting the research. |
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