Term 
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        Definition 
        
        | amount of a good or service that a consumer is willing and able to buy at various possible prices during a given time period |  
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        Term 
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        Definition 
        
        | slightly different concept that describes the amount of a good/service that a consumer is willing and able to buy at each particular price during a given time period |  
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        Term 
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        Definition 
        
        | law that states that an increase in a good's price causes a decrease in the quantity demanded and that a decrease in price causes an increase in the quantity demanded |  
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        Term 
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        Definition 
        
        | amount of money, or income, that people have available to spend on good and services |  
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        Term 
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        Definition 
        
        | any increase or decrease in consumers' purchasing power caused by a change in price |  
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        Term 
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        Definition 
        
        | it describes the tendency of consumers to substitute a similar, lower-priced product for another product that is relatively more expensive |  
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        Term 
        
        | Diminishing Marginal Utility |  
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        Definition 
        
        | natural decreases in the utility of a good or service as more units of it are consumed |  
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        Term 
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        Definition 
        
        | table that shows the relationship between the price of a good or service and the quantity that consumers demand |  
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        Term 
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        Definition 
        
        | graph that shows a demand schedual |  
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        Term 
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        Definition 
        
        | nonprice factor that influences the amount of demand for a good or service |  
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        Term 
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        Definition 
        
        | goods that can be used to replace the purchase of similar goods when prices rise |  
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        Term 
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        Definition 
        
        | goods that are commonly used with other goods |  
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        Term 
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        Definition 
        
        | degree to which changes in a good's price affect the quantity demanded by consumers |  
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        Term 
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        Definition 
        
        | exists when a small change in a good's price causes a major,opposite change in the quantity demanded |  
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        Term 
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        Definition 
        
        | exists when a change in a good's price has little impact on the quantity demanded |  
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        Term 
        
        | Total Revenue (Total Receipts) |  
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        Definition 
        
        | refers to the total income that a business receives from selling its products |  
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