Term
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Definition
| the overall plan or framework of action that guides a retailer |
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Term
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Definition
| a candid evaluation of the opportunities and threats facing a prospective or existing retailer |
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Definition
| marketplace opening that exist because other retailers have not yet capitalized on them |
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Definition
| environmental and marketplace factors that can adversely affect retailers if they do not react to them |
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Term
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Definition
| a retailers commitment to a type of business and to a distinctive role in the marketplace |
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Term
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Definition
| an unincorporated retail firm owned by one person |
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Term
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Definition
| an unicorporated retail firm owned by two or more person, each with a financial interest. |
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Term
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Definition
| a retail firm that is formally incorporated under state law. it is a legal entity apart from individual officers |
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Term
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Definition
| long run and short run performances |
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Term
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Definition
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Definition
| represents how a given retailer is perceived by consumers |
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Definition
| Retailer devises a strategy that projects an image for positive consumer response |
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Definition
| Offer discount, large selection, big store |
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Term
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Definition
| Retailers identify specific customers and deploy unique strategies |
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Term
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Definition
| Mass merchandising and niche retailing |
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