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| sets out the organization’s basic purpose for being |
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| affects the number and types of competitors the marketing manager must face and how they may behave |
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| an organized approach for evaluating the strengths and weaknesses of current or potential competitors’ marketing strategies. |
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| firms that will be the closest competitors |
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| the conditions that may make it difficult, or even impossible, for a firm to compete in a market |
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| refers to macro-economic factors, including national income, economic growth, and inflation, that affect patterns of consumer and business spending |
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| is the application of science to convert an economy’s resources to output |
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| is a system for linking computers around the world |
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| an emphasis on a country’s interest before everything else, affecting how macro-marketing systems work |
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| North American Free Trade Agreement |
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| Cultural and social environment- |
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| affects how and why people live and behave as they do, which affects customer buying behavior and eventually the economic, political and legal environments |
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| the idea that it’s important to meet present needs without compromising the ability of future generations to meet their own needs |
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| is an organizational unit that focuses on some product markets and is treated as a separate profit center |
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| which treats alternative products, divisions, or strategic business units as though they were stock investments, to be bought and sold using financial criteria |
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