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| all the marketing activities designed to satisfy the needs and wants of sports consumers. |
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| Promoting specific sports |
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| promoting items and brands with the connection to sports. |
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| a person who does not get to play a sport. |
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| a national organization that governs college athletics and oversees important decisions pertaining to athletics |
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| an athlete who has the will and ability to earn an income from a particular sport. |
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| a law that bans gender discrimination in schools that recieve federal funds |
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| sports that involve nontraditional daring methods of athletic competition. |
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| International movement of Olympic-styled games for athletes with disabilities. |
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| year-round training and competition in 26 Olympic-type summer and winter sports. |
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| (National Federation of High School) is the body that writes the rules of competition for most high school sports and activities in the United States |
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