Term
| What are the types of News Leads? |
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Definition
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Term
| What is the difference between a hard news lead and a soft news lead? |
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Definition
Hard News: Tell the bottom line
Soft News: Entice readers |
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Term
| Where are hard news leads found? Soft news leads? |
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Definition
Newspapers
Magazines and online |
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Term
| What are the "Five W's and an H"? |
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Definition
Who
What
When
Where
Why
How |
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Term
| What is the first step in a hard news lead? |
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Definition
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Term
| What is another name for a soft news lead? |
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Definition
Delayed leads
Feature leads |
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Term
| How do soft news leads start? |
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Definition
Set the scene
Describe a person
Start dialogue |
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Term
| What are some soft news cliches? |
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Definition
Avoid the one word lead
Avoid the question lead
The dictionary lead
The “good and bad news” lead
Avoid the lead that labels what kind of story it is or isn’t
The “something came early” lead
The “you might think” lead
The “what a difference” lead
“Rain couldn’t dampen” lead
The recipe lead
The “official” lead |
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Term
True or False
Most Americans prefer getting their news from newspapers |
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Definition
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Term
True or False
Television presents news in a more conversational way |
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Definition
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Term
| What are some types of snappers? |
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Definition
Punch-line
Restatement
“What it means”
“No comment” |
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Term
| What is the last sentence in radio and television stories called? |
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Definition
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Term
| When writing manuscripts for television, should you abbreviate words? |
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Definition
No
Can abbreviate certain words like FBI, CIA, Mr., a.m. |
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Term
True or false
Radio and television writers don't need to know grammar and spelling skills |
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Definition
False
It can lead to mispronunciation |
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Term
| What are the basic news values? (7) |
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Definition
Audience
Impact
Timeliness
Proximity
Prominence
Novelty
Conflict/drama
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Term
| How long should a lead be? |
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Definition
One to two sentences
No more than 20-30 words |
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Term
| Which of the Five W's and one H do writers typically leave out of their lead? |
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Definition
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Term
True or False
Writing yesterday or tomorrow in your leads is acceptable |
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Definition
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