Shared Flashcard Set

Details

CHAPTER 3
S & E MARKETING
6
Marketing
Not Applicable
02/08/2012

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Cards

Term
Sports Marketing
Definition
Marketing directed towards sports and the consumers interested in them
Term
Amateur Athlete
Definition
An athlete that plays without pay
Term
NCAA
Definition
An organization that governs college athletics
Term
Professional Athlete
Definition
An athlete that plays for pay
Term
Title IX
Definition
A law that bans gender discrimination in schools that receive federal funds
Term
Extreme Sports
Definition
Sports that involve daring stunts and competition
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