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chapter 3
marketing
51
Marketing
Undergraduate 2
09/21/2009

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Term
World Trade
Definition
The flow of goods and services among different countries--the value of all the exports and imports of the worlds nations
Term
Countertrade
Definition
A type of trade in which goods are paid for with other items instead of with cash.
Term
Protectionism
Definition
Apolicy adopted by a government to give domestic companies an advantage
Term
Import Quotas
Definition
Limitations set by a government on the amount of a product allowed to enter or leave a country.
Term
Embargo
Definition
A quota completely prohibiting specified goods from entering or leaving a country.
Term
Tariffs
Definition
Taxes on imported goods.
Term
General Agreement on Tariffs and Trade (GATT)
Definition
International treaty to reduce import tax levels and trade restrictions.
Term
World Trade Organization (WTO)
Definition
An organizational that replaces GATT, the WTO sets trade rules for its member nations and mediates disputes between nations.
Term
Economic Communities
Definition
Groups of countries that band together to promote trade among themselves and to make it easier for member nations to compete elsewhere.
Term
Gross Domestic Product (GDP)
Definition
The total dollar value of goods and services produced by a nation within its borders in a year.
Term
Gross National Product (GNP)
Definition
The value of all goods and services produces by a countries citizens or organizations, whether located within the country's borders or not.
Term
Economic Infrastructure
Definition
The quality of a country's distribution, financial, and communications systems.
Term
Level of Economic Development
Definition
The broader economic picture of a country.
Term
Standard of Living
Definition
An indicator of the average quality and quantity of goods and services consumed in a country.
Term
Least Developed Country (LDC)
Definition
A country at the lowest stage of economic development.
Term
Developing Countries
Definition
Countries in which the economy is shifting its emphasis from agriculture to industy.
Term
Developed Country
Definition
A country that boasts sophisticated marketing systems, strong private enterprise, and bountiful market potential for many goods and services.
Term
Business Cycle
Definition
The overall patterns of change in the economy--including periods of prosperity, recession, depression and recovery--that affect consumer and business purchasing power.
Term
Competitive Intelligence (CI)
Definition
The process of gathering and analyzing publicly available information about rivals. 
Term
Discretionary Income
Definition
The portion of income people have left over after paying for necessities such as housing, utilities, food, and clothing.
Term
Product Competition
Definition
When firms offering different products compete to satisfy the same consumer needs and wants.
Term
Brand Competition
Definition
When firms offering similiar goods or services compete on the basis of their brands reputation or perceived benefits.
Term
Monopoly
Definition
A market situation in which one firm, the only supplier of a particular product, is able to control the price, quality, and supplu of that product.
Term
Oligopoly
Definition
A market structure in which a relatively small number of sellers, each holding a substantial share of the market, compete in a market with many buyers.
Term
Monopolistic Competition
Definition
A market structure in which many firms, each having slightly different products, offer unique consumer benefits.
Term
Perfect Competition
Definition
A market structure in which many small sellers, all of whom offer similar products, are unable to have an impact on the quality, price, or supply of a product.
Term
Patent
Definition
Legal documentation granting an individual or firm exclusive rights to produce and sell a particular invention.
Term
Local content Rules
Definition
A form of protectionism stipulating that a certain proportion of a product must consist of components supplied by industries in the host country or economic community.
Term

U.S. Generalized System of Preferences

(GSP)

Definition
A program to promote economic growth in developing countries by allowing duty-free entry of goods into the U.S.
Term
Demographics
Definition
Statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure.
Term
Cultural Values
Definition
A societys deeply held beliefs about right and wrong ways to live.
Term
Collectivist cultures
Definition
Cultures in which people subordinae their personal goals to those of a stable community.
Term
Individualist Cultures
Definition
Cultures in which people tend toattach more importance to personal goals than to those of the larger community.
Term
Norms
Definition
Specific rules dictating what is right or wrong, acceptable or unacceptable.
Term
Custom
Definition
A norm handed down from the past that controls basic behaviors.
Term
Mores
Definition
Customs with a strong moral overtone.
Term
Conventions
Definition
Norms regarding the conduct of everyday life.
Term
Ethnocentrism
Definition
The tendency to prefer products or people of ones own culture.
Term
Bribery
Definition
When someone voluntarily offers payment to get an illegal advantage.
Term
Extortion
Definition
When someone in authority extracts payment under duress.
Term
Export Merchants
Definition
Intermediaries a firm uses to represent it in other countries.
Term
Licensing Agreement
Definition
An agreement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties.
Term
Franchising
Definition
A form of licensing involving the right to adapt an entire system of doing business.
Term
Startegic Alliance
Definition
Relationship developed between a firm seeking a deeper commitment to a foreign market and a domestic firm in the target country.
Term
Joint Venture
Definition
A strategic alliance in which a new entity owned by two or more firms allows the partners to pool their resources for common goals.
Term
Born-Global Firms
Definition
Companies that try to sell their products in multiple countries from the moment they're created.
Term
Straight Extension Strategy
Definition
Product strategy in which a firm offers the same product in both domestic and foriegn markets.
Term
Product Adaption Strategy
Definition
Product strategy in which a firm offers a similar but modified product in foreign markets.
Term
Product Invention Strategy
Definition
Product strategy in which a firm develops a new product for foreign markets.
Term
Gray Market Goods
Definition
Items manufactured outside a country and then imported without the consent of the trademark holder.
Term
Dumping
Definition
A company tries to get a toehold in a foreign market by pricing its products lower than it offers them at home.
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