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| 1. Which of the following is not one of the five forces of industry structure? |
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| 2. Which of the following is not a determinant of the rivalry between competing firms? |
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| b. Buyer propensity to substitute |
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| 3. Competitive advantages typically come from: |
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| d. The unique bundling of several resources |
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| 4. Compared to tangible resources, intangible resources are: |
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| c. A more potent source of competitive advantages |
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| 5. A firm’s resources and capabilities: |
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Definition
| b. May be a source of incompetence |
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| 6. Which of the following is not positive criterion that managers can use to decide which of their firm’s capabilities have the potential to create a sustained competitive advantage? |
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Definition
| d. They are easy for competitors to imitate |
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| 7. In the aftermath of September 11th Southwest Airlines differed from its competitors in that: |
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| d. Southwest laid off no employees and dropped no routes |
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| 8. Which of the following is not a core competency for Southwest? |
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| c. Hub and spoke flight system |
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| 9. Which is an accurate statement about labor unions at Southwest? |
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Definition
| c. With about 80% of employees in unions, Southwest is one of the most unionized of all major airlines |
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