Term
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Definition
| Any person or group that buys or uses goods and services to satisfy personal needs and wants. |
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Term
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Definition
| Income remaining for a person to spend or save after all taxes have been paid. |
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Term
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Definition
| Money income a person has left to spend on extras after necessities have been bought. |
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Term
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Definition
| Choosing the alternative that has the greatest value among comparable-quality products. |
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Term
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Definition
| Advertising that attempts to persuade consumers that a product is different from and superior to any other. |
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Term
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Definition
| Advertising that benefits consumers by providing useful information about a product. |
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Term
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Definition
| Ad that attracts consumers with a low-priced product, then tries to sell them a higher-priced product. |
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