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| The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends |
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| social, economic, technological, competitive, regulatory |
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| shifting of social network and social media to mainstream forms of communication for consumers |
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| increasing expectation for authentic and experential relationships with companies and brands |
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| growing conern for environmental impact and sustainability |
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| continued shift to a service economy, including service components of goods |
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| growing importance of China India and Africa in the world economy |
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| increasing government ownership and management of large businesses and key industries. |
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| greater interest in mobile marketing |
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| shift from analog to digital technologies in telephone cable and interent industries |
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| growing impact of biomimicry or the emulation of nature on innovation |
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| continued outsourcing of routine business processes and decision-making functions |
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| growing difficulty recruiting talent from abroad due to increasingly restictive immigration rules |
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| dramatic increases in customer-generated content about competitive option |
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| growing interest in revising federal and state consumer credit regulations |
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| greater concern for privacy and personal information collection |
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| new regulations related to customer engagement methods suchas e-mail solicitation, promostions and contests |
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| describing a population in selected characteristics such as age, gender, enthicity, income, and occupation. |
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| is suppose to increase tremendously by 2050. India is suppose to have the highest population with china in a close second. |
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| Babies born in the 40s, 50s, and early 60s. |
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| babies born in late 60s to late 70s |
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| babies born in late 70s to early 90s, baby boomers having chilren. |
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| marketing programs that reflect unique aspects of different races |
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| consumer income consists of |
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| gross, disposable, and discretionary income |
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| total amount of money made in a year by one person, household, or family |
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| money a consumer has left after paying taxes to use for necessities such as food, housing, clothing, and trasnportation. |
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| money that remains after paying for taxes and necessities |
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| a movement started to increase the influence, power, and rights of consumers in deaing with institutions |
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| excluding others from making, using, or selling anything close to what you invented/made |
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| give the author of music, literacy, or art the right to call it their own and not have anyone steal it |
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| fixing a price between competitors so you can get the highest prices |
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| buying memory on the internet this is completely unlimited by keeping data and other things unimaginable |
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| moral principles and values governing the actions and decisions of people or groups |
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| are not necesarily the same |
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| are standards of behavior that are enforcebale in court |
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| who makes decisions using ethics? |
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| societal culture and norms |
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| values ideas and attitudes that are learned and shared among the members of a group. moral standards are relative to each society |
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| business culture and industry practices |
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| societal has paved an understand for this, but the culture in business is a way to act when competition comes about and unethical behavior may arise. |
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| clandestine collection of trade secrets or proprietary information about a company's competitiors |
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| giving someone money in exchange for their vote, or their support in something. |
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| set of values ideas and attitudes that is learned and shared among the members of an organization |
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| a formal statement of ethical principles and rules of conduct |
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| employees that report an employer's unethical or illegal behavior |
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| a personal moral philospohy that considers certain indiviudal rights or duties as universal regardless of the outcome |
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| a personal moral philosophy that focuses on the "greatest good for the greatest number" |
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| the idea that organizations are part of a larger society and are accountable to that society for their actions |
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| profit responsibility, stakeholder responsibility, societal responsibilty |
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| three concepts of social responsibility |
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| companies have a simple duty..to maximize profits for their owners or stockholders |
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| focuses on the obligations an organization has to those who can affect achievement of it objectives |
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| refers to obligations that have to the preservation of the ecological environment and to the gerneral public |
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| market efforts to produce promote and reclaim environmentally sensitive products |
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| tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products |
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| a systematic assesment of a firm's objectives strategies and performance in the domain of social responsibility |
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| how many steps does a social audit have? |
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