Term
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Definition
| The sale of products & services to people in other countries. |
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Term
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Definition
| Concern about the consequences of actions on others. |
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Term
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Definition
| The organized actions of groups of consumers seeking to increase their influence on business practices. |
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Term
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Definition
| An organized effort to influence a company by refusing to purchase its products. |
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Term
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Definition
| Moral principles or values based on honesty and fairness. |
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Term
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Definition
| A set of standards or rules that guide ethical business behavior. |
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Term
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Definition
| Taking personal responsibility for your actions. |
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Term
| Green (Environmental) Marketing |
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Definition
| Consists of marketing activities designed to satisfy customer needs without negatively impacting the environment. |
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