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Chapter 2
Books and the Power of Printing
20
Journalism
Undergraduate 2
02/01/2015

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Cards

Term
What is the oldest mass medium?
Definition
Books
Term
Papyrus
Definition
One of the first substances to hold written language and symbols; obtained from plant reads found along the Nile River.
Term
Parchment
Definition
Treated animal skin that replaced papyrus as an early pre-paper substance on which to document written language.
Term
Codex
Definition
An early type of book in which paperlike sheets were cut and sewed together along the edge, then bound with thin pieces of wood and covered with leather.
Term
Manuscript culture
Definition
A period during the Middle Ages when priest and monks advanced the art of bookmaking.
Term
Illuminated manuscripts
Definition
Books for Middle Ages that featured decorative, colorful designs and illustrations on each page.
Term
Block printing
Definition
A printing technique developed by early Chinese printers, who hand-carved characters and illustrations into a black of wood, applied ink to block, and then printed copies on multiple sheets of paper.
Term
Gutenberg Press
Definition
Printing press invented by Johannes Gutenberg in Germany in 1453 which was able to print the first modern-day books.
Term
How did books change society and culture?
Definition
People gained access to knowledge and viewpoints far beyond their immediate surrounding a familiar authorities. Some of them began challenging the traditional wisdom and customs of their tribes and leaders.
Term
Who was Stephen Dye?
Definition
An English locksmith who set up the first print shops in Cambridge, Mass in 1630s.
Term
Who were some of the oldest publishers in America?
Definition
J.B. Lippincott - 1792
Harper & Bros. - 1817
Houghton Miffin (1832)
Little, Brown (1837)
G.P. Puntnam (1838)
Scribner's (1842)
E.P. Dutton (1852)
Rand McNally (1856)
Macmillan (1869)
Term
Trade books
Definition
The most visible book industry segment, featuring hardbound and paperback books aimed at general readers and sold at bookstores and other retail outlets.
Term
Professional Books
Definition
Technical books that target various occupational groups and are not intended for the general consumer market.
Term
Textbooks
Definition
Books are made for the el-hi and college markets.
Term
Mass marketed paperbacks
Definition
Low-priced paperback books sold mostly on racks in drugstores, supermarkets, and airports, as well as in bookstores.
Term
Instant book
Definition
A marketing strategy that involves publishing a topical book quickly after a major event occurs.
Term
Reference books
Definition
Dictionaries, encyclopedias, atlases, and other references manuals related to particular professions or trades.
Term
University press
Definition
The segment of the book industry that publishers scholarly books in specialized areas.
Term
What were two impacts of the digital age?
Definition
Audio books made access information more possible during mobility.

E-books made reading more convenient with technology.
Term
Comglomerates
Definition
a business model when multiple business ideas are merged into one company or group.

Bertlesman owns RTL, Penguin, Gruner & Jaher, and BE Printers.
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