Term
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Definition
| Represents the total budle of benefits offered to consumers through a channel of distribution |
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Term
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Definition
| minimum value chain elements a given customer segment expects from a type of retailer |
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Term
| Augmented retail strategy |
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Definition
| the extra elements in a value chain that differentiate one retailer from another |
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Term
| potential retail strategy |
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Definition
| comprises value chain elements no yet perfected by a competing firm in the retailers category |
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Term
| expected customer service |
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Definition
| service level that customers want to receive from any retailer, such as basica employee courtesy |
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Term
| Augmented Customer service |
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Definition
| the activities that enhance the shopping experience and give retailers a competitive advantage |
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Term
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Definition
| Comprises all the parties that develop, produce, deliver, and sell and service particular goods and services. |
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Term
| 3 kinds of service retailing |
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Definition
| Rented goods, owned goods, non goods |
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Term
| 4 aspects of service retailing |
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Definition
4 aspects of service retailing
Intangibility, inseparable, perishability, variable |
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Term
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Definition
| the activities of government, businesses, and other organizations to protext people from practices infringing upon their rights as consumers |
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