Term
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Definition
| Marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs |
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Term
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Definition
| An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers |
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Term
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Definition
| An organized movement of concerns citizens and government agencies to protect and improve people's current and future living enviorment |
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Term
| Environmental Sustainability |
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Definition
| A management approach that involved developing strategies that both sustain the environment and produce profits for the company |
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Term
| Consumer-Oriented Marketing |
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Definition
| The philosophy of sustainable marketing that holds the company should view and organize its marketing activities from the consumer's point of view. |
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Term
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Definition
| A principle of sustainable marketing that holds that a company should put most of its resources into consumer value building marketing investments. |
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Term
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Definition
| A principle of sustainable marketing that holds that a company should define it's mission in broad social terms rather than narrow product terms. |
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Term
| Sense-of-Mission Marketing. |
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Definition
| A principle of marketing that holds that a company should make marketing decisions by considering consumer wants, the companies' requirements, consumers' long run interests, and society's long run interest. |
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Term
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Definition
| A principle of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms. |
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Term
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Definition
| Products that have neither immediate appeal nor long run benefits. |
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Term
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Definition
| Products that give high immediate satisfaction but may hurt consumers in the long run. |
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Term
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Definition
| Products that have low appeal but benefit consumers in the long run |
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Term
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Definition
| Products that give both high immediate satisfaction and long run benefits. |
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