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Definition
| Strengths, weaknesses, opportunities, threats process. |
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| classifying people who form a given market into an smaller groups. |
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Definition
| identifies target markets and sets marketing mix choices that focus on those markets. |
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| segmentation of the market based on where people live. |
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Definition
| Analysis of outside influences that may have an impact on an organization. |
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Definition
| satistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnic background, education and occupation. |
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Definition
| the projections of probable, future sales in units or dollars, budgets, details of each activity. |
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Definition
| grouping people with similar lifestyles, as well as shared attitudes, values, and opinions. |
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Term
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Definition
| a brief overview of the entire marketing plan. |
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Term
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Definition
| the money left after taking out taxes. |
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| an expectation for performance that reflects the plan's objectives |
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Term
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Definition
| using a single marketing strategy to reach all customers. |
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Term
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Definition
| is the study of the internal and external factors that affect marketing strategies. |
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Term
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Definition
| money left after paying for basic living necessities such as food, shelter, and clothing. |
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Term
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Definition
| formal written document that directs a company's activities for a specific period of time. |
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