Term
|
Definition
| Individual or group who buys products |
|
|
Term
|
Definition
| Process of physically delivering goods to customers |
|
|
Term
|
Definition
| To predict future sales and revenue |
|
|
Term
|
Definition
| Product, price, place and promotion |
|
|
Term
|
Definition
| A physical item; something that you can touch |
|
|
Term
|
Definition
| A concept, cause, issue, image, or philosophy that can be marketed |
|
|
Term
|
Definition
| Dynamic activities that focus on the customer to generate a profitable exchange |
|
|
Term
|
Definition
| Plan of action for marketing a product; consists of the decisions made about each of the Four Ps for that product |
|
|
Term
|
Definition
| A plan that guides a company so that it avoids such pitfalls as lost sales, lost opportunities, and poor product planning |
|
|
Term
|
Definition
| Marketing activities involved in making products available to customers; includes distribution |
|
|
Term
|
Definition
| Amount of money requested or exchanged for a product |
|
|
Term
|
Definition
| Anything that can be bought or sold; includes goods, services and ideas |
|
|
Term
|
Definition
| Process of telling people about the product and the company that offers it |
|
|
Term
|
Definition
| Action that is done for you |
|
|
Term
|
Definition
| An analysis that includes a company's strengths, weaknesses, opportunities, and threats |
|
|
Term
|
Definition
| The specific group of customers whose needs a company will focus on satisfying |
|
|
