Term
| Competitive Advantages Requires |
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Definition
| delivering more value and satisfaction to target consumers |
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Term
| Competitive Marketing Strategies |
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Definition
| Analyze their competitors and develop value-based strategies for profitable customer relationships |
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Term
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Definition
| Identifying company's competitors........ Assess strengths and weakness......Select which competitors to attack or avoid |
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Term
| Identifying Direct and Indirect Competitors |
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Definition
| Direct- All firms making the same product or class of products......... Indirect - All firms making products that supply the same service |
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Term
| Select competitors to attack and avoid by customer value analysis |
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Definition
| Customer Value Analysis - determines the benefits that target customers' value and how customers rate the relative value of various competitors offers |
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Term
| Entrepreneurial Marketing |
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Definition
| Haven't done this before or launching a new product |
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Term
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Definition
| Most large companies - formal system and follow it |
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Term
| Intrepreneurial Marketing |
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Definition
| Re-establish strategies and use new concepts to produce a product |
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Term
| Michael Porter's Four Basic Competitive Positioning Strategies |
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Definition
| Overall Cost Leadership, Differentiation, Focus, Middle of the Road |
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Term
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Definition
| Firm with the largest market share |
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Term
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Definition
| Firms fighting to increase market share.... #2 guy |
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Term
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Definition
| Firms that want to hold on to their market share |
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Term
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Definition
| Firms that want to hold on to their market share |
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Term
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Definition
| Firms that serve small market segments not being pursued by other firms |
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Term
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Definition
| Expand Total demand, protect their current market, expand market share |
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Term
| Market Follower strategies |
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Definition
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Term
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Definition
| Key to market niching is specialization with high growth potential and little interest from competitors |
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Term
| Competitor-Centered Company |
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Definition
| Track competitor moves and market shares and trying to find ways to counter them - React! |
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Term
| Customer-centered company |
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Definition
| spends most of its time focusing on customer developments in designing strategy |
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Term
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Definition
| focus on both competitor and customer |
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Term
| Value Disciplines according to Treacy and Wiersema |
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Definition
| Operational Excellence, Customer Intimacy, Product Leadership |
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