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| the process of deviloping, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants |
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| is the idea that organizations need to satisfy their customers while also trying to reach their organizations' goals. |
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| potential customers with shared neecds who have the desire and ability to buy a product. |
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| a lack of basic necessities such as food, clothing, or shelter. |
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| things that people desire based on personality, experiences, or information about a product. |
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| a specific group of consumers that organization selects as the focus of its marketing plan. |
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| statistics that describe a population in terms of personal characteristics. |
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| a combination of four basic marketing strategies, known as the 4 Ps- product, price, place, and promotion. |
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| path a product takes from the producer to the consumer. |
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| the studay of the choices and decisions that affect making, distributing, and using goods and services. |
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| (gross domestic product) the value of all goods and services produced within a country. |
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| the money left after all costs and expenses of a business are paid. |
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| as a characteristic of free enterprise, the struggle among companies for customers. |
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| the legal protection of a creator's intellectual property or products. |
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