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Chapter 17 Cognitive Dissonance
Chapter 17 Cognitive Dissonance
8
Communication
Undergraduate 1
03/18/2012

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Term
Cognitive Dissonance
Definition
The distressing mental state caused by inconsistency between a person;s two beliefs or a belief and an action
Term
Selective exposure
Definition
The tendency people have to avoid information that woud create cognitive dissonance because it's incompatible with their current beliefs
Term
Post-decision dissonance
Definition
Strong doubts experienced after making an important, close-call decision that is difficult to reverse
Term
Minimal justification hypothesis
Definition
A claim that the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counter-attitudinal behavior
Term
Compliance
Definition
public's conformity to another's expectation without necessarily having a private conviction that matches the behavior
Term
Counter-attitudinal advocacy
Definition
publicly urging other to believe or do something that is opposed to what the advocate actually believes
Term
Dissonance thermometer
Definition
a hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency
Term
Self-perception theory
Definition
the claim that we determine our attitudes the same way outside observers do-by observing our behavior; an alternative to cognitive dissonance theory
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