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| Are incentives that encourage customers to buy products or services. |
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| Are sales promotion activities designed to get support for a product for manufacturers, wholesales, and retailers. |
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| Are sales strategies that encourage costumers and prospects to buy a product or service. |
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| Are certificates that entitle customers to cash discounts on goods or services. |
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| Or giveaways are low-cost items given to consumers at a discount or for free. |
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| Are generally higher-priced products, awards, or gift cards that are earned and given away through contest, sweepstakes,special offers, and rebates. |
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| Also known as cross-promotion and cross- selling campaigns, are activities that involve sales promotions between one or more retailers or manufacturers. |
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| Loyalty Marketing Programs |
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| Also known as frequent buyer, reward, or frequent shopper programs, reward customers by offering incentives for repeat customers. |
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| Are point-of-purchase displays that are stand-alone structures. |
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| Is the process of making a product or service available for use or consumption by a consumer or business user. |
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| How you apply to something |
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