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| any form of communication a business or organization uses to inform, persuade, or remind people about its products; it is also used to improve the public image of an organization |
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| oneof the largest forms of promotion; requires individuals to make contact wiht potential buyers, making it the most expensive form of promotion |
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| any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor |
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| all marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness |
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| any activity designed to create a favorable image toward a business, its products, or its policies |
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| a specific kind of public relations that involves placing positive and newsworthy information about a business, its products, or its policies in the media |
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| a promotion policy used only with the next partner in the distribution channel - retailers use a mix of personal selling, advertising, and buying discounts |
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| promotion policy designed to create consume interest; Consumer demand can pull or encourage retailers to carry the product beign promoted |
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| a short-term incentive offered to encourage buying a good or a service; the purpose is to increase demand and stimulate sales |
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| sales promotion activities designed to gain manufacturers', wholesalers', and reatilers' support of a product |
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| a cash premium paid by the manufacturer to a retail chanin for the costs involved in placing a new product on its shelves |
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| a buying allowance is a price discount given by a manufacturerto wholesalers and retailers to encourage the purchase of a product |
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| trade shows and conventions |
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| they are designed to reach wholesalers and retailers; they provide businesses with opportunities to introduce new products, encourage increased sales of existing products, and gain continued support |
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| awards given to managers and employees who successfully meet or exceed sales quota |
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| sales promotion efforts designed to encourage customers to buy a product |
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| low cost items given to consumers at a discount or free; designed to increase sales by building product loyalty and attracting new customers |
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| certificates which entitle customers to cash discounts on goods or services |
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| free gifts placed in product packages, on product packages, or as a container premium |
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| low cost premiums, such as pens, key chains, and calendars, which are given away free to consumers for visiting a new store or attending a special event |
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| ongoing programs offering a variety of premiums in exchange for labels, coupons, or other tokens from one or more purchases |
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| the promotion of a company in association with a property (a physical site like a stadium), an event (concert), or a group (racing team) |
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| higher-priced products earned and given through contests, sweepstakes, and and rebates |
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| games or activities that require the participant to demonstrate a skill (essay about a product, create a nre ad slogan) |
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| games of chance (game cards given away at restaurants) |
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| discounts offered by manufacturersto customers who purchase an item during a given time period |
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| a free trial size of a product sent through the mail, distributed door-to-door, or given awayat stores and trade shows |
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| involve sales promotional arrangements between one or more retailers or manufacturers; they combine their resources to do a promotion that creates additonal sales for each partner |
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| refers to the coordination of all physical elements in a place of business so that it projects the right image to its customers |
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| Consumer affairs specialists |
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| design programs to reflect customer needs for information on topics such as nutrition, health and wellness, and product safety |
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| the activities that a business uses to acquire or maintain the respect of the community |
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| folder containing articles, news releases, feature stories, and photographs about a company, product, or person. |
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| meeting in which a business or organization invites media members to hear an announcement about a newsworthy event |
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