Term
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Definition
| Idea, Appeal, or benifit around which all advertising messages in a plan revolve. |
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Term
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Definition
| Desired result to be accomplished within a certain time period. |
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Term
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Definition
| Used by organizations to sell specific products. |
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Term
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Definition
| Describes the activities and rsources needed to prepare and present a series of related advertisements focusing on a common objective. |
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Term
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Definition
| Measuring how well the advertising plan achieves its original objectives |
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Term
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Definition
| Advertisers increase their advertising efforts during a specific period of time and decrease or even withdraw their advertising during another period of time. |
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Term
| Organizational Advertising |
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Definition
| Designed to promote ideas, images, and issues associated with a company or organization. |
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Term
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Definition
| Advertising will be scheduled regularly throughout the year. |
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