Term
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Definition
| Advertisements that focus on selling a good or service; forms include pioneering, competitive and reminder. |
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Term
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Definition
Tells what a product is, can do, and where to find it.
*to inform the target market |
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Term
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Definition
Advertising that promotes specific brands features and benefits
*persuade the target market to select the firms brand over a competitor |
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Term
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Definition
| Used to reinforce previous knowledge of a product |
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Term
| Institutional Advertising |
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Definition
| advertisements designed to build goodwill or an image for an organization, rather than promote a specific good or service |
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Term
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Definition
| States the position of a company on an issue |
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Term
| Pioneering institutional advertisements |
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Definition
| used for announcements about what a company is what it can do and where it is located |
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Term
| Competitive institutional advertisments |
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Definition
| promote the advantages of one product class over another and are used in markets where different product classes compete for the same buyer |
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Term
| Reminder Institutional advertisments |
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Definition
| bring company's name to the attention of the target market again |
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Term
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Definition
| persuades the consumer that he or she can avoid a negative experience through the purchase of one of their products |
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Term
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Definition
| the product will increase the attractiveness of the user |
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Term
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Definition
| imply directly or subtly that the product is more fun or exciting that competitors offerings |
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Term
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Definition
| the number of different people or households exposed to an advertisement |
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Term
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Definition
| the average number of times a person in the target audience is exposed to a message or advertisement |
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Term
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Definition
| the cost of reaching 1,000 individuals or households with the advertising message in a given medium |
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