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| Advertising that deals specifically with a product; can include price, product information, competitor comparison, and any other information dealing with the product. |
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| Advertising for an entire brand rather than a single product; can include company philosophy, competitor comparisons, and any other information that would make it stand out. |
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| Brand advertising that advertises for a corporate brand, an example of this would be advertising for Nike. |
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| A firm that creates, and sometiems displays or distributes, advertising for other companies. |
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| An employee of an advertising agency that works with customers and helps them plan their desired advertisement. |
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| People who spend a lot of time talking to or generally researching target markets for an advertising agency. |
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| A detailed list of where and when ads will run. |
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| A person who develops media plans. |
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| A person who designs an ad and is wholely responsible for it's final appearance. |
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| The person who writes the words in an ad. |
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| The person who oversees all parts of the ad's design by the creative team and makes sure it's what the customer wants. |
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| Someone who makes sure everything is done to the customer's specifications, their duties can including hiring people |
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| An outline that states what needs to be done and what resources will be needed to complete the activities. |
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| A series of related advertisements with similar looks, messages, and objectives |
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| How a company positions it's brand or product in it's advertising. |
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| A statement that gives a succinct description of the target market and the message the advetisements should portray to them. |
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| The total number of people who see the ad |
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| The number of times the target market is exposed to an ad. |
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| The amount of time required to place an ad |
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| Research that involves gathering data that can be put into meaningful categories. |
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| Research that interprets the "whys and hows" ofp eople's opinions. |
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| A legal order to discontinue a deceptive ad. |
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| Advertisements meant to correct a past error made by a company in presenting it's advertisements or information. |
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Definition
| A monetary penalty for breaking a regulation |
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