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Chapter 16
N/A
24
Marketing
12th Grade
04/27/2010

Additional Marketing Flashcards

 


 

Cards

Term
Product Advertising
Definition
Advertising that deals specifically with a product; can include price, product information, competitor comparison, and any other information dealing with the product.
Term
Brand Advertising
Definition
Advertising for an entire brand rather than a single product; can include company philosophy, competitor comparisons, and any other information that would make it stand out.
Term
Corporate Advertising
Definition
Brand advertising that advertises for a corporate brand, an example of this would be advertising for Nike.
Term
Advertising Agency
Definition
A firm that creates, and sometiems displays or distributes, advertising for other companies.
Term
Account Executive
Definition
An employee of an advertising agency that works with customers and helps them plan their desired advertisement.
Term
Account Planner
Definition
People who spend a lot of time talking to or generally researching target markets for an advertising agency. 
Term
Media Plan
Definition
A detailed list of where and when ads will run.
Term
Media Planner
Definition
A person who develops media plans.
Term
Art Director
Definition
A person who designs an ad and is wholely responsible for it's final appearance.
Term
Copywriter
Definition
The person who writes the words in an ad.
Term
Creative Director
Definition
The person who oversees all parts of the ad's design by the creative team and makes sure it's what the customer wants.
Term
Producer
Definition
Someone who makes sure everything is done to the customer's specifications, their duties can including hiring people
Term
Advertising Plan
Definition
An outline that states what needs to be done and what resources will be needed to complete the activities.
Term
Advertising Campaign
Definition
A series of related advertisements with similar looks, messages, and objectives
Term
Creative Strategy
Definition
How a company positions it's brand or product in it's advertising.
Term
Strategic Brief
Definition
A statement that gives a succinct description of the target market and the message the advetisements should portray to them.
Term
Reach
Definition
The total number of people who see the ad
Term
Frequency
Definition
The number of times the target market is exposed to an ad.
Term
Lead Time
Definition
The amount of time required to place an ad
Term
Quantitative Research
Definition
Research that involves gathering data that can be put into meaningful categories.
Term
Qualitative Research
Definition
Research that interprets the "whys and hows" ofp eople's opinions.
Term
Cease and Desist Order
Definition
A legal order to discontinue a deceptive ad.
Term
Corrective Ads
Definition
Advertisements meant to correct a past error made by a company in presenting it's advertisements or information.
Term
Fine
Definition
A monetary penalty for breaking a regulation
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