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| gives the benefits of a specific product or service and relies on rational arguements why a customer should buy it |
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| is advertising that aims to bulid an image. |
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| Advertising for a company |
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| a company that specializes in creating advertising |
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| the key liaison between the client and the agency. |
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| one who talks to the target markets, onducts research, and even travels to see how the target market lives, works, and thinks. |
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| a detailed listing of twhere and when ads will run |
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| the person who develops the media plan |
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| the person responsible for how the ad will look |
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| writes the words in the ad |
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| hels guide the creative team's work conveys the right message and is in live with the client's needs. |
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| is to faciliate everything that happens after the client agrees to develop an a or campaign. |
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| a document that outlines the ativities to be completed and resources needed to create advertising. |
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| a series of related advertisements with a similar look, feel, and theme that centers on a specific product, service, or brand. |
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| is how a company positions its brand or product in its advertising. |
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| which is also known as creative briefs, is a short document that defines the target market and articulates the main message of the advertising. |
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| the total number of people who sees an ad. |
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| the number of times a memmer of the target audience is exposed to the advertising message. |
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| the amount of time required to place an ad. |
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| involves collecting data that can be classified into meaningful numerical values. |
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| research that interprets the why and how of people's opinion. |
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| a legal order to discontinue the deceptive advertising. |
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| ads that correct and false impressions left by the deceptive ads. |
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| a monetary penalty imposed ir n offendng company |
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