Term
|
Definition
| organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C) |
|
|
Term
|
Definition
| a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers |
|
|
Term
|
Definition
| marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods |
|
|
Term
|
Definition
| a marketing intermediary that sells to other organizations |
|
|
Term
|
Definition
| an organization that sells to ultimate consumers |
|
|
Term
|
Definition
| in economics,the want-satisfying ability, or value, that organizations add to goods or services |
|
|
Term
|
Definition
| adding value to products by making them available when they're needed |
|
|
Term
|
Definition
| adding value to products by having them where people want them |
|
|
Term
|
Definition
| doing whatever is necessary to transfer ownership from one party to another, including credit, delivery, installation, guarantees, and follow-up service |
|
|
Term
|
Definition
| adding value to products by opening two-way flows of information between marketing participants |
|
|
Term
|
Definition
| adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time |
|
|
Term
|
Definition
| independently owned firms that take title to the goods they handle |
|
|
Term
|
Definition
| wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment |
|
|
Term
| Cash-and-Carry Wholesalers |
|
Definition
| wholesalers that serve mostly smaller retailers with a limited assortment of products |
|
|
Term
|
Definition
| wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer |
|
|
Term
|
Definition
| distribution that puts products into as many retail outlets as possible |
|
|
Term
|
Definition
| distribution that sends products to only a preferred group of retailers in an area |
|
|
Term
|
Definition
| distribution that sends products to only one retail outlet in a given geographic area |
|
|
Term
|
Definition
| selling goods and services to ultimate customers (e.g., you and me) over the internet |
|
|
Term
|
Definition
| the sale of goods and services by telephone |
|
|
Term
|
Definition
| selling to consumers in their homes or where they work |
|
|
Term
|
Definition
| any activity that directly links manufacturers or intermediaries with the ultimate consumer |
|
|
Term
| Corporate Distribution System |
|
Definition
| a distribution system in which all of the organizations in the channel of distribution are owned by one firm |
|
|
Term
| Contractual Distribution System |
|
Definition
| a distribution system in which members are bound to cooperate through contractual agreements |
|
|
Term
| Administered Distributional System |
|
Definition
| a distribution system in which producers manage all of the marketing functions at the retail level |
|
|
Term
| Supply Chain (or Value Chain) |
|
Definition
| the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers |
|
|
Term
|
Definition
| the process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate |
|
|
Term
|
Definition
| the marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit |
|
|
Term
|
Definition
| the area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers |
|
|
Term
|
Definition
| the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations |
|
|
Term
|
Definition
| the area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers (people like you and me) |
|
|
Term
|
Definition
| the area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials |
|
|
Term
|
Definition
| an organization that put many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination |
|
|
Term
|
Definition
| the use of multiple modes of transportation to complete a single long-distance movement of freight |
|
|
