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| Interference that can cause the message to be interpreted by the reciever incorrectly. |
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| The blend of the promotional elements of advertising, personal selling, publicity, and sales promotion into a strategy for delivering a message to the target market. |
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| The medium the sender choosesto sransmit to the message. |
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| Involves communication to huge audiences, usually through mass media such as magazines, radio, television, or news papers. |
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| Interpreting the message or symbols and converting them into concepts and ideas. |
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| The reciever's reaction or response to the source's message. |
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| The person or persons to whom the messsage is directed. |
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| Interpersonal Communication |
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| Involves two or more people in some kind of person-to-person exchange. |
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| The carefully arranged sequence of promotions designed around a common theme responsive to specific objectives. |
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| Paid form of nonpersonal communication sent through a mass medium by an organization about its products or sevices. |
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| Any form of communication used to inform, persuade, or remind consumers about an organization's goods or services. |
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| Person-to-person communication with potential customers in an effort to inform, persuade, or remind them to purchase an organization's products or services. |
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| The source or originator of the message in the communication process. |
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| Nonpaid form of communication about a business or organization (or its products and services) that is transmitted through a mass medium. |
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| The customer;s positive feelings about an organization, product, or services. |
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| An activity or material that offers consumers a direct incentive to buy a good or service. |
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| Putting the message into language or symbols that are familiar to the intended reciever. |
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| In marketing, the transfer of a message from a sender to a reciever to facilitate an exchange. |
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