Shared Flashcard Set

Details

Chapter 15
Supply Chain Management
44
Marketing
Undergraduate 2
12/10/2012

Additional Marketing Flashcards

 


 

Cards

Term
Supply Chain
Definition
all of the activities necessary to turn raw materials into a good or service
Term
Supply Chain Management
Definition
management of flows among firms in a supply chain to maximize total profitability
Term
Chaennel of distribution
Definition
series of firms or individuals that facilitates the movement of a product from producer to final customer
Term
Direct channel
Definition
no intermediary
Term
Indirect channel
Definition
involves one or more intermediaries
Term
7 functions of distribution channels
Definition
utility: time place, and ownership
logistics functions: phsycial distribute
create efficiences: reduce number of transactions (ex. breaking bulk-purchase large quantities to sell or a few at a time)
handle transporting and storing of goods
make purcahse process easier
provide service after sale
help facilitate communicationa nd transaction
Term
Knowledge management
Definition
sharing info with other supply team members (intenet makes more efficient)
Term
full service merchant wholesalers
Definition
handle most of services for customers
Term
limited service mercahnts (do fewer)
Definition
cash and carry
truck jobbers
drop shippers
mail order wholesalers
rack jobbers
Term
cash and carry
Definition
provide low cost products to companies who do not require credit or delivery
Term
truck jobbers
Definition
handle delivery of perishable items
Term
drop shippers
Definition
take title of merchandise but not position
Term
mail order wholesaler
Definition
over phone and catalog to business
Term
rack jobbers
Definition
provide display units for reseller and maintain these units
Term
Merchandise agents and brokers
Definition
for a fee
Term
manufacturers agents
Definition
independent salespeople carry several noncompeting products
Term
selling agents
Definition
carry whole product line or company total output
Term
commission merchants
Definition
receive products on consignment and take possession but not title (sells corn at market for farmer)
Term
merchandise brokers
Definition
bring together buyers and sellers for a commission
Term
Manufacturer-Owned Intermediaries: sales branches
Definition
carry inventory sales and support to certain locations
Term
Manufacturer-Owned Intermediaries
sales offices
Definition
perform selling function, but odn't carry inventory
Term
Manufacturer-Owned Intermediaries
manufacturer showroom
Definition
permanent product display for customer to visit
Term
Dual distribution system
Definition
company interacts with more than one type of channel
Term
hybrid marketing system
Definition
company has added a new channel to service target market
Term
size of channel intermediary determiens who has power
Definition
Term
4 steps in distribution planning INSERTGRAPHHERE
Definition
[image]
Term
Step 3: choose distribution strategy
Definition
# of channel levels
type of system
-conventional
-vetical
-horizantal
level of distribution intensity
Term
conventional marketing system
Definition
members work independentley (buy and sell from each other
Term
vertical marketing (3 types)
Definition
formal cooperation among members
1. administered-members are independenet but voluntarily work together because of power of one member
2. corporate-single copmany owns various channels
3. contractual-members cooperate because of legal responsibility
Term
Horizantal marketing system
Definition
2 or more companies at the same level agree to work together to get their product to the custoemr
Term
3 distribution types
Definition
intensive
exclusive
selective
Term
intensive distribution
Definition
selling through all suitable retailers (good for convenience goods)
Term
exclusive distribution
Definition
selling only through a single outlet in a geographic region
Term
selective distribution
Definition
fewer outlets than intensive but more than exclusive (electronics and appliances
Term
CHannel leader
Definition
dominant company that has control because of power
1. economic-ability to control resources
2. legit power-have legal authority to call shots
3. reward power-can give or take away profitable products
Term
3 types of warehousing
Definition
1. public-company rents portion
2. private-company owns it
3. distribution centers-store product for short time
Term
5 functions of logistics SEE GRAPH
Definition
[image]
Term
6 transportation variables
Definition
dependability
cost
speed
accessibility
capability-variety of products handled
traceability-ability to locate
Term
Intermodal
Definition
2 or more modes
Term
inventory control
Definition
activity to ensure goods are always available to meet customer demand
Term
RFID
Definition
radio frequency identification
product tags with tiny chips containing info about content origin and destination
Term
JIT
Definition
just in time
ensures delivery arrives only when needed (low inventory levels)
Term
Perfect order measurement
Definition
multiplies all error rates in each stop to find where probelms are
Term
6 supply chain metrics
Definition
on time delviery
forecast accuracy
value added productivityper employee
returns processed as percentage of revenue
customer order actual cycle time
perfect order measurement
Supporting users have an ad free experience!