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Chapter 15
Media Ethics
36
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Undergraduate 1
12/10/2008

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Term
Press Hoaxes
Definition
trying to sell newspapers; "The Great Moon Hoax"- life being discovered on the moon)
Term
Muckraking
Definition
Roosevelt said journalists were so concerned with uncovering corruption that they were "just raking up muck"
Term
Quiz Show scandal
Definition
1950's quiz shows were being fixed by advertisers....they found a contestant that was popular with the audience so they fixed the show so that he would keep winning and draw in the audience
Term
Blacklisting
Definition
accusations about people in the government being sympatizers with the communists
Term
Jason Blair scandal
Definition
2003, NY Times reporter plagiarized stories and eventually fired; NY times called it the lowest point in their history
Term
Absolutist Ethics
Definition
hold true no matter what the situation is or the circumstances are, always a right or wrong answer, often based on religion ideals

Prescriptive- what should be done
Proscriptive- what should not be done
ex: newspapers won't print anything at least 2 sources can confirm it
Term
Emmanuel Kant
Definition
categorical imperative- universal principles that hold true in every situation
Term
Rowls
Definition
the veil of ignorance- prevents them from recognizing social stature or class
Term
Situational Ethics
Definition
depends on the circumstances; can be made rationally, varies from one situation to another
Term
Aristotle
Definition
the "Golden Mean" no extreme is good, the midpoint is always the best place to be
Term
Machiavelli
Definition
the ends justify the means
Term
John Stuart Mills
Definition
strive for the behavior that creates the greatest good for the greatest number of people
Term
Checkbook journalism
Definition
paying for news
Term
Ombusdman
Definition
staff member whose job it is tooversee media employees ethical behaviors
Term
objectivity
Definition
description according to the characteristics of the thing being described rather than the feelings of the one describing it
Term
ethical codes
Definition
lists of guidelines issued by professional associations
Term
blacklisting
Definition
the practice of keeping a particular type of person from working in media and other industries
Term
veil of ignorance
Definition
John Rawl's term associated with the idea that ethical behavior is possible only if everyone is treated
Term
enlightened self-interest
Definition
theory that holds that doing what is right for yourself will probably be right for other
Term
standards and practices departments
Definition
departments at television networks that oversee the ethics of their programming
Term
Ethical guidelines derive from
Definition
the professional field
the world of the philosopher
the controversies that erupt around them
Term
The founders of the Constitution considered media, and proposed the idea of objectivity; the practice of
Definition
describing something according to the characteristics of the thing being described
Term
In journalism, a hoax means specifically that a story
Definition
is a purposeful deception of the reading public
Term
Which of the following established a code of ethics for programs and commercials in 1929?
Definition
National Association of Broadcasters
Term
Which of the following established a code of ethics for programs and commercials in 1929?
Definition
National Association of Broadcasters
Term
The journalist Edward R. Murrow helped to end the blacklisting of the 1950s by
Definition
showing footage of Sen. McCarthy using rumor and innuendo to smear people
Term
According to the text, the digital era has raised media ethics issues related to the fact that
Definition
the Internet supplies a constant stream of unlimited information
Term
Which type of ethics refers to the position of those who believe there is a clear-cut right or wrong response to every ethical dilemma?
Definition
Absolutist
Term
John Rawls' idea of the veil of ignorance states that
Definition
ethical behavior is only possible if everyone is treated equally without regard to social stature of class
Term
Which of the following proposed that ethical behavior was based on a golden mean, a midpoint between two extremes?
Definition
Aristotle
Term
Machiavelli's idea that "the ends justifies the means," means that
Definition
if your cause is ethical, then any methods you use to achieve your goal is also ethical
Term
Following a guideline for truth telling can be complicated for journalists because
Definition
it is sometimes hard to agree on what the truth is
Term
Which of the following media ethics controversies pertains to the idea that the outside activities of a media professional may influence the reality that is presented to the public?
Definition
Conflict of interest
Term
The term "checkbook journalism" refers to the practice of
Definition
paying for an actual news story
Term
Which of the following is frequently assigned by a newspaper to oversee employees' ethical behavior and respond to reader complaints?
Definition
Ombudsman
Term
Media practitioners are accountable to
Definition
their own consciences
corporate owners and editors
news councils and competitors
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