Term
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Definition
| consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users |
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Term
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Definition
| an intermediary that performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing |
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Term
| Electronic Marketing Channels |
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Definition
| employ the internet to make products and services available for consumption or use by consumers or business buyers |
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Term
| Direct Marketing Channels |
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Definition
| allow consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson |
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Term
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Definition
| the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online |
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Term
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Definition
| an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product |
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Term
| Strategic Channel Alliances |
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Definition
| when one firm's marketing channel is used to sell another firm's products |
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Term
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Definition
| independently owned firms that take title to the merchandise they handle |
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Term
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Definition
| agents who work for several producers and carry noncompetitive, complementary merchandise in an exclusive territory (also called manufacturer's representatives) |
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Term
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Definition
| agents who represent a single producer and are responsible for the entire marketing function of that producer |
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Term
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Definition
| independent firms or individuals whose principal function is to bring buyers and sellers together to make sales |
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Term
| Vertical Marketing Systems |
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Definition
| professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact |
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Term
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Definition
| a contractual arrangement between a parent company and an individual or firm that allows the franchisee to operate a certain type of business under an established name and according to specific rules |
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Term
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Definition
| consists of agreements and procedures among channel members for ordering and physically distributing a producer's products through the channel to the ultimate consumer |
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Term
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Definition
| a level of distribution density whereby a firm tries to place its products and services in as many outlets as possible |
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Term
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Definition
| a level of distribution density whereby only one retailer in a specific geographical area carries the firm's products |
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Term
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Definition
| a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products |
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Term
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Definition
| arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals |
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Term
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Definition
| channel conflict that arises when a channel member bypasses another member and sells or buys products direct |
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Term
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Definition
| a channel member (producer, wholesaler, or retailer) that coordinates, directs, and supports other channel members |
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