Term
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Definition
| Combination of one or more of the communication tools used to inform, persuade, or remind prospective buyers |
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Term
| Advertising, Personal Selling, Public Relations, Sales Promotion, Direct Marketing |
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Definition
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Term
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Definition
| Any paid form of nonpersonal communication about an organization, good service or idea by an identified sponsor |
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Term
| Source> Encode > Message (mixed with noise) >Decode > Receiver >response >feedback> source |
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Definition
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Term
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Definition
| Directing the promotional mix to channel members to encourage them to order and stock a product |
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Term
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Definition
| Directing promotional mix at ultimate consumers to encourage them to ask the retailer for the product |
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