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Chapter 15
Retailing, Direct Marketing, and Wholesaling
5
Marketing
Undergraduate 3
08/05/2008

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Term
retailer
Definition
An organization that purchases products for the purpose of reselling them to ultimate consumers
Term
retailing
Definition
All transactions in which the buyer intends to consume the product thorugh personal, family, or household use
Term
general merchandise retailer
Definition
A retail establishment that offers a variety of product lines that are stocked in considerable depth
Term
department stores
Definition
large retail organizations characterized by wide product mixes and organized into separate departments to facilitate marketing and internal management
Term
discount stores
Definition
self-service, general merchandise stores offering brand name and private brand products at low prices
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