Term
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Definition
| An organization that purchases products for the purpose of reselling them to ultimate consumers |
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Term
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Definition
| All transactions in which the buyer intends to consume the product thorugh personal, family, or household use |
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Term
| general merchandise retailer |
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Definition
| A retail establishment that offers a variety of product lines that are stocked in considerable depth |
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Term
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Definition
| large retail organizations characterized by wide product mixes and organized into separate departments to facilitate marketing and internal management |
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Term
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Definition
| self-service, general merchandise stores offering brand name and private brand products at low prices |
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