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Chapter 14
Chapter 14
25
Marketing
Undergraduate 4
11/25/2012

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Term
Cost-plus pricing
Definition
pricing based on adding international costs and a markup to the domestic manufacturing cost
Term
Dynamic incremental pricing
Definition
pricing that is based on the international costs that ignores domestic fixed costs on the premise that they have to be borne regardless of whether the goods are exported
Term
Price escalation
Definition
the process of covering incremental costs (e.g. shipping insurance, tariffs, margins of various intermediaries) that make the final foreign retail price higher than the domestic retail price
Term
Pass-through
Definition
how much currency movements are reflected in changes to the price customers pay
Term
Price-to-market
Definition
destination-specific adjustments of markups in response to exchange rate movements
Term
Local-currency price stability
Definition
): a special form of prcing-to0market in which markups are adjusted to stabilize prices in the buyer’s currency (adjust markups in such a way that local currency prices remain fairly stable)
Term
Transfer pricing
Definition
prices charged for sales transactions (involving trade of raw materials, components, finished goods, or services) among related entities of the same organization in different countries
Term
Market based
Definition
uses market mechanism as a cue for setting transfer prices
Term
arm’s-length prices
Definition
a transfer price set by charging the price that any buyer would pay, as though the transaction occurred between 2 unrelated organizations
Term
Non-market based
Definition
covers various prolicies that deviate from market-based pricing, the most prominent ones being cost-based pricing and negotiated pricing
Term
cost-based pricing
Definition
transfer pricing that simply adds a markup to the cost of the goods
Term
negotiated pricing
Definition
transfer pricing in which the pricing is negotiated between country affiliates
Term
Dumping
Definition
the introduction of a product to the market of another country at less than the product’s normal value (meaning the domestic price) in the home market; it is a form of price differentiation between markets
Term
Price corridor
Definition
the price range in markets across a region, ideally set to balance profits and minimize parallel importing (parallel imports arise when unauthorized distributors purchase the product in low-price markets and then ship it to high-price markets)
Term
Economic measures
Definition
the organization’s headquarters are able to influence pricing decisions at the local level by way of the transfer prices that are set for the goods that are sold to or purchased from the local affiliates. Or rationing which is when headquarters sets upper limits on the number of units that can be shipped to each country
Term
Centralization
Definition
pricing decisions made at central or regional headquarters level; uncommon; sacrifices flexibility needed to respond rapidly to local competitive conditions
Term
Formalization
Definition
headquarters spells out a set of pricing rules that the country managers should comply with; they have flexibility to in determining their ultimate prices
Term
Informal coordination
Definition
emphasis on informing and persuading rather than prescribing and dictating (example: discussion groups and ‘best practice’ gatherings)
Term
Countertrade
Definition
the trading of products without direct monetary payments
Term
simple barter
Definition
swap of one product for another
Term
clearing agreement
Definition
2 governments agree to import a set specified value of goods from one another over a given period
Term
switch trading
Definition
variant of clearing arrangements in which a third party is involved
(money involved)
Term
buyback(compensation)
Definition
typically with sale of technology, turnkey plants or machinery equipment; the seller provides the equipment and agrees to be paid by the products resulting from using the equipment
Term
counter-purchase
Definition
most popular; 2 parallel contracts are set up; each party agrees to buy a specific amount of goods from the other for hard currency over a set period; the products are unrelated
Term
offset
Definition
the seller agrees to offset the purchase price by sourcing from the importer’s country or transferring technology to the other party’s country.
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