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Chapter 14 Vocab
Government Test
28
Political Studies
Undergraduate 1
11/21/2010

Additional Political Studies Flashcards

 


 

Cards

Term
Nomination campaign
Definition
That part of a political campaign aimed at winning a primary election
Term
General election campaign
Definition
That part of a political campaign aimed at winning a general election
Term
Voter canvass
Definition
The process by which a campaign reaches individual voters, either by door-to-door
solicitation or by telephone
Term
Get Out The Vote
Definition
A push at the end of a campaign to encourage supporters to go to the polls
Term
Campaign manager
Definition
Travels with the candidate and coordinates the many different aspects of the
campaign
Term
Finance chair
Definition
Coordinates the fundraising efforts for the campaign
Term
Pollster
Definition
Takes public opinion surveys that guide campaigns
Term
Direct mailer
Definition
Supervises a campaign’s direct mail fundraising strategies
Term
Communications director
Definition
Develops the overall media strategy for the candidate, blending free press
coverage with paid TV, radio, and mail media
Term
Press secretary
Definition
Charged with interacting and communicating with journalists on a daily basis
Term
Internet team
Definition
Makes use of web-based resources to communicate with voters, raise funds, organize
volunteers, and plan campaign events
Term
Campaign consultant
Definition
private-sector professional who sells to a candidate the technologies, services,
and strategies required to get the candidate elected
Term
Media consultant
Definition
A professional who produces the candidate’s TV, radio, and print advertisements
Term
Paid media
Definition
Political advertisements purchased for a candidate’s campaign
Term
Spot ad
Definition
Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second
durations
Term
Inoculation ad
Definition
Advertising that attempts to counteract an anticipated attack from the opposition before
the attack is launched
Term
Free media
Definition
Coverage of the campaign by the news media
Term
New media
Definition
New technologies, such as the Internet, that blur the line between paid and free media sources
Term
Candidate debate
Definition
Forum in which candidates face each other to discuss their platforms, records, and
character
Term
Civil service reform legislation (1883)
Definition
Barred solicitation of political funds from federal workers
Term
Tillman Act (1907)
Definition
Prohibited corporations from making direct contributions to candidates for political
office. [This practice was very recently reinstated in the Citizens United SCOTUS decision. Because
personhood applies to corporations, the Court argued, they cannot be barred from donating to political
campaigns or running political ads or required to disclose having done so. This has already had an impact on
American elections, as evidenced by the 2010 midterms. Become informed about this important issue and find
ways to get involved.]
Term
Federal Elections Campaign Act (1971, amended throughout the ‘70s)
Definition
Established disclosure requirements,
established the Presidential Public Funding Program, and created the Federal Elections Commission, tasked
with enforcing the nation’s election laws
Term
Bipartisan Campaign Reform Act (2002)
Definition
Supplanted most of the provisions of the FECA. Included a “fast track” provision that any suits challenging the constitutionality of the reforms would be immediately placed before a U.S. district court; gave appellate powers to the SCOTUS
Term
Political action committee (PAC)
Definition
A federally-mandated, officially registered fundraising committee that represents interest groups in the political process
Term
Public funds
Definition
Donations from the general tax revenues to the campaigns of qualifying presidential candidates
Term
Matching funds
Definition
Conations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises
Term
527 political committees
Definition
NPOs and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters
Term
501(c)(3) committees
Definition
Nonprofit and tax-exempt groups that can educate voters about issues and are not required to release the names of their contributors
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