Term
| What is that activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large? |
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Definition
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Term
| What were the 4 marketing eras, in order? |
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Definition
| Production, selling, marketing concept, and customer relationship |
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Term
| What marketing era is currently emerging? |
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Definition
| Mobile/on-demand marketing |
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Term
| What is a three-part business philosophy? |
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Definition
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Term
| What were the 3 parts of the marketing concept? |
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Definition
| Customer orientation, service orientation, and profit orientation |
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Term
| What marketing concept is finding out what customers want and provide it for them? |
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Definition
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Term
| What marketing concept makes sure everyone in the organization has the same objective: customer satisfaction? |
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Definition
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Term
| What marketing concept focuses on goods and services that will earn the most profit and enable the organization to survive and expand to serve more customer wants and needs? |
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Definition
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Term
| What marketing concept focuses on goods and services that will earn the most profit and enable the organization to survive and expand to serve more customer wants and needs? |
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Definition
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Term
| What is the process of learning as much as possible about customers and doing everything you can over time to satisfy them - or even exceed their expectations - with goods and services? |
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Definition
| Customer relationship management (CRM) |
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Term
| What is the process of learning as much as possible about customers and doing everything you can over time to satisfy them - or even exceed their expectations - with goods and services? |
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Definition
| Customer relationship management (CRM) |
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Term
| What are the four P's of marketing? |
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Definition
| Product, price, place, and promotion |
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Term
| What do the four P's represent? |
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Definition
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Term
| What are the ingredients that go into a marketing program: product, price, place, and promotion? |
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Definition
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Term
| What is any physical goods, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand name? |
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Definition
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Term
| What is developing an accurate description of your enterprise and ask people, in person or online, whether the idea of the restaurant and the kind of meals you intend to offer appeals to them? |
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Definition
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Term
| What is the process of testing products among potential users? |
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Definition
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Term
| What is a word, letter, or group of words and letters that differentiates one seller's goods and services from those of the competitor? |
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Definition
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Term
| What are all the techniques sellers use to inform people about and motivate them to buy their products and services? |
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Definition
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Term
| Advertising, personal selling, public relations, publicity, and word of mouth are what marketing mix? |
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Definition
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Term
| What is the analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions? |
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Definition
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Term
| What are the four steps of the marketing research process? |
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Definition
| Defining the question (the problem or opportunity) and determining the present situation, collecting research data, analyzing the research data, and choosing the best solution and implementing it |
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Term
| What is the most important part of the marketing research process that you must get right? |
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Definition
| Defining the question (the problem or opportunity) and determine the present situation |
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Term
| What is information that has already been compiled by others and published in journals and books or made available online? |
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Definition
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Term
| What is data that you gather yourself (not from secondary sources)? |
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Definition
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Term
| Should primary or secondary data be gathered first? |
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Definition
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Term
| Why should you gather secondary information first? |
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Definition
| To avoid unnecessary expenses |
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Term
| What is a small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues? |
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Definition
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Term
| What is the process of identifying the factors that can affect marketing success? |
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Definition
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Term
| What is the process of identifying the factors that can affect marketing success? |
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Definition
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Term
| What are the 5 factors of the marketing environment? |
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Definition
| Global, technological, sociocultural, competitive, and economic |
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Term
| What is all the individuals or households that want goods and services for personal consumption or use and have the resources to buy them? |
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Definition
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Term
| What are all the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others? |
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Definition
| Business-to-business market |
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Term
| What is the process of dividing the total market into groups whose members have similar characteristics? |
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Definition
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Term
| What is marketing directed toward market segments an organization decides it can serve profitability? |
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Definition
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Term
| What is dividing the market by cities, counties, states, or regions? |
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Definition
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Term
| What is dividing the market by age, income, and educational level? |
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Definition
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Term
| What is dividing the market by using the group's values, attitudes, and interests? |
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Definition
| Psychographic segmentation |
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Term
| What is dividing the market by determining which benefits of the product to talk about? |
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Definition
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Term
| What is dividing the market by usage (volume of use)? |
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Definition
| Volume (or usage) segmentation |
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Term
| What is the process of finding small but profitable market segments and designing or finding products for them? |
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Definition
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Term
| What is developing a unique mix of goods and services for each individual customer? |
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Definition
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Term
| What is developing products and promotions to please large groups of people? |
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Definition
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Term
| What is a marketing strategy with the goal of keeping individuals over time by offering them products that exactly meet their requirements? |
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Definition
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Term
| What is the first step in the consumer decision-making process? |
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Definition
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Term
| What are the steps of the consumer decision-making process? |
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Definition
| Problem recognition, information search, evaluate alternatives, and make a purchase decision |
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Term
| What creates changes in an individual's behavior resulting from previous experiences and information? |
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Definition
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Term
| What is the group an individual uses as a reference point in forming beliefs, attitudes, values, or behavior? |
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Definition
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Term
| What is the set of values, attitudes, and ways of doing things transmitted from one generation to another in a given society? |
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Definition
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Term
| What is the set of values, attitudes, and ways of doing things that result from belonging to a certain ethnic group, racial group, or other group which one closely identifies? |
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Definition
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Term
| Who do business-to-business marketers include? |
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Definition
| Manufacturers, intermediaries (retailers), institutions, and the government |
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Term
Consumer or business-to-business market?
Relatively few customers |
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Definition
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Term
Consumer or business-to-business market?
Geographically dispersed |
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Definition
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Term
Consumer or business-to-business market?
More rational and less emotional |
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Definition
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Term
Consumer or business-to-business market?
Promotion is based on advertising |
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Definition
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Term
Consumer or business-to-business market?
Sales based on personal selling |
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Definition
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Term
Consumer or business-to-business market?
Larger purchases |
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Definition
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Term
Consumer or business-to-business market?
Require less technical products |
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Definition
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Term
Consumer or business-to-business market?
Frequently require customization |
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Definition
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Term
Consumer or business-to-business market?
Don't as often require technical advice, delivery, and after-sale service |
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Definition
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Term
Consumer or business-to-business market?
Buyers are trained |
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Definition
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Term
Consumer or business-to-business market?
Accept standard terms for most puchases |
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Definition
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Term
Consumer or business-to-business market?
Follow objective standards |
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Definition
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Term
Consumer or business-to-business market?
Closer relationships between marketers and buyers |
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Definition
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Term
Consumer or business-to-business market?
Rarely buy from multiple sources |
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Definition
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Term
Consumer or business-to-business market?
Many potential customers |
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Definition
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Term
Consumer or business-to-business market?
Larger purchases |
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Definition
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Term
Consumer or business-to-business market?
Geographically concentrated |
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Definition
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Term
Consumer or business-to-business market?
Require technical, complex products |
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Definition
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Term
Consumer or business-to-business market?
Sometimes require customization |
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Definition
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Term
Consumer or business-to-business market?
Frequently require technical advice, delivery, and after-sale service |
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Definition
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Term
Consumer or business-to-business market?
No special training |
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Definition
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