Term
|
Definition
| covers all of the activities involved in the sale of products to final consumers |
|
|
Term
|
Definition
| carried anything they could sell in reasonable volumes |
|
|
Term
| Single-line/Limited-line Stores |
|
Definition
| stores that specialize in certain lines of related products rather than a wide assortment |
|
|
Term
|
Definition
| a type of conventional limited-line store that is usually small and has a distinct "personality" |
|
|
Term
|
Definition
| larger stores that are organized into many separate departments and offer many product lines |
|
|
Term
| Mass-Merchandising Concept |
|
Definition
| says that retailers should offer low prices to get faster turnover and greater sales volumes by appealing to larger markets |
|
|
Term
|
Definition
| large stores specializing in groceries with self-service and wide assortments |
|
|
Term
|
Definition
| offered "hard goods" at substantial price cuts to customers who would go to the discounter's low-rent store, pay cash and take care of any service or repair problems themselves |
|
|
Term
|
Definition
large self-service stores with many departments that emphasize "soft goods" and staples but still follow the discount house's emphasis on lower margins to get faster turnover
Ex)Target |
|
|
Term
| Supercenters (Hypermarkets) |
|
Definition
very large stores that try to carry not only food and drug items but all goods and services that the consumer purchases routinely
Ex) Super Target |
|
|
Term
| Convenience (food) Stores |
|
Definition
| a convenience-oriented variation of the conventional limited-line food stores |
|
|
Term
|
Definition
| selling and delivering products through vending machines |
|
|
Term
|
Definition
| a salesperson going directly to the consumer's home |
|
|
Term
| Wheel of Retailing Theory |
|
Definition
| new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices |
|
|
Term
|
Definition
| carrying any product lines they think they can sell profitably |
|
|
Term
|
Definition
| a firm that owns and manages more than one store |
|
|
Term
|
Definition
| retailer-sponsored groups - formed by independent retailers - that run their own buying organizations and conduct joint promotion efforts |
|
|
Term
|
Definition
| wholesaler-sponsored groups that work with "independent" retailers |
|
|
Term
|
Definition
| the franchisor develops a good marketing strategy and the retail franchise holders carry out the strategy in their own units |
|
|
Term
|
Definition
| concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, commercial users but that do not sell in large amounts to final consumers |
|
|
Term
|
Definition
| firms whose main function is providing wholesaling activities |
|
|
Term
| Manufacturer's Sales Branches |
|
Definition
| warehouses that producers set up at separate locations away from their factories |
|
|
Term
|
Definition
| own (take title to) the products they sell |
|
|
Term
|
Definition
| merchant wholesalers that provide all the wholesailing functions |
|
|
Term
| General Merchandise Wholesalers |
|
Definition
| service wholesalers that carry a wide variety of nonperishable items such as hardware, electrical supplies, furniture, drugs, cosmetics and automobile equipment |
|
|
Term
| Single-line (General-line) Wholesalers |
|
Definition
| service wholesalers that carry a narrower line of merchandise than general merchandise wholesalers |
|
|
Term
|
Definition
| service wholesalers that carry a very narrow range of products and offer more information and service than other service wholesalers |
|
|
Term
| Limited-function Wholesalers |
|
Definition
| provide only some wholesaling functions |
|
|
Term
| Cash-and-Carry Wholesalers |
|
Definition
| operate like wholesalers except that the customer must pay cash |
|
|
Term
|
Definition
| own (take title to) the products they sell but they do not actually handle, stock or deliver them |
|
|
Term
|
Definition
| specialize in delivering products that they stock in their own trucks |
|
|
Term
|
Definition
| specialize in hard to handle assortments of products that a retailer doesn't want to manager - and rack jobbers usually display the products on their own wire racks |
|
|
Term
|
Definition
| sell out of catalogs that may be distributed widely to smaller industrial customers or retailers that might not be called on by other wholesalers |
|
|
Term
|
Definition
| wholesalers who do not own the products they sell |
|
|
Term
|
Definition
| sells similar products for several noncompeting producers - for a commission on what is actually sold |
|
|
Term
|
Definition
| manufacturers' agents who specialize in international trade |
|
|
Term
|
Definition
| bring buyers and sellers together |
|
|
Term
| Export and Import Brokers |
|
Definition
| operate like other brokers, but they specialize in bringing together buyers and sellers from different countries |
|
|
Term
|
Definition
| take over the whole marketing job of products - not just the selling function |
|
|
Term
| Combination Export Manager |
|
Definition
| a blend of manufacturers' agent and selling agent - handling the entire export function for several producers of similar but noncompeting lines |
|
|
Term
|
Definition
| provide a place where buyers and seller can come together and bid to complete a transaction |
|
|
