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Definition
| a group of customers who share common wants and needs and who purchase the product |
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| process of creating, promoting, and presenting a product to meet the wants and needs of a customer |
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| what businesses need to know in order to make a profit |
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| when businesses perform detailed research on markets (like teenagers) to find potential customers |
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Definition
| A polar trend in today?s marketing world |
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| the four elements of marketing ? product, place, price, and promotion |
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| the amount of money a company has to make on a product to pay for its costs |
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| to gather and study information about consumers to determine what kinds of good and services to produce |
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| facts about the population in terms of age, gender, location, income, and education |
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| Is a particular way to direct products to customers. |
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| Occurs when the goods are sold from the producer directly to the customer. |
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| Involves one or more intermediaries. |
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Definition
| a type of business that buys goods in large amounts and resells them to other businesses in smaller lots |
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Definition
| sells goods directly to the customer |
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