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Definition
| individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users |
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Definition
| any intermediary between manufacturer and end user markets |
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| any intermediary with legal authority to act on behalf of the manufacturer |
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| intermediary selling to other intermediaries (usually to retailers) |
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Definition
| intermediary that sells to consumer |
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| describes intermediaries who perform distribution functions |
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| more precise term than distributor that can mean distributor, retailer, wholesaler etc |
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| Buying, Selling Risk Taking |
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| Assorting, Storing, Sorting, Transporting |
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| Financing, Grading, Marketing information and research |
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| Firm places its product or service in as many outlets as possible |
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| Only one retail outlet in a specific geological area carries the firms products |
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| Firm selects a few retail outlets in a specific geological area to carry its products |
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| Multi Channel Distribution |
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Definition
| Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers |
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| Arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product |
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| Strategic Channel Alliances |
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Definition
| One firms marketing channel is used to sell another firms products |
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