Term
| Marketing Channel/Distribution Channel |
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Definition
| A set of interdependent organizations that help to make a product or service available for use or consumption by the consumer or business user. |
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Term
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Definition
| A layer of intermediates that performs some work in bringing the product and its ownership closer to the final buyer |
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Term
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Definition
| A marketing Channel that has no intermediary levels |
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Term
| Indirect Marketing Channel |
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Definition
| Channel containing one or more intermeddiary levels |
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Term
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Definition
| Disagreement among marketing channel members on goals and roles - who should do what for what rewards |
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Term
| Conventional Distribution Channel |
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Definition
| A channel consisting of one or more independent producers, wholesalers, and retailers, each a seperate business seeking to maximize its own profits, even at the expense of profits for the system as a whole |
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Term
| Vertical Marketing System (VMS) |
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Definition
| A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate. |
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Term
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Definition
| A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone. |
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Term
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Definition
| A contractual vertical marketing system in which a channel member, called a franchise, links several stages in the production-distribution process |
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Term
| Integrated Logistics Management |
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Definition
| The logistics concept that emphasized teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system. |
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Term
| Third-Party Logistics (3PL) Provider |
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Definition
| An independent logistics provider that performs any or all of the functions required to get its client's product to market. |
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Term
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Definition
| A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the parties. |
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Term
| Horizontal Marketing System |
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Definition
| A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity. |
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Term
| Multicultural Distribution System |
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Definition
| A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments. |
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Term
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Definition
| The cutting out of marketing channel intermediated by product or service producers or the displacement of traditional resellers by radical new types of intemediates. |
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Term
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Definition
| Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them. |
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Term
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Definition
| Stocking the product in as many outlets as possible |
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Term
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Definition
| Giving a limited number of dealers the exclusive right to distribute the company's products in their territories |
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Term
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Definition
| The use of more than one, but fewer than all of the intermediates who are willing to carry the company's products |
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Term
| Marketing Channel Management |
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Definition
| Selecting, managing and motivating individual channel members and evaluating their performance over time |
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Term
| Marketing Logistics/Physical Distribution |
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Definition
| Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumtion to meet customer requirements at a profit |
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Term
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Definition
| Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers. |
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Term
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Definition
| A large, highly automated warehouse designed to receive goods from various plants and suppliers, taker orders, fill them efficiently, and deliver goods to consumers as quickly as possible. |
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Term
| Intermodal Transportation |
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Definition
| Combining two or more modes of transportation. |
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