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Chapter 13
Marketing
24
Marketing
Undergraduate 3
04/26/2010

Additional Marketing Flashcards

 


 

Cards

Term
Marketing Channel/Distribution Channel
Definition
A set of interdependent organizations that help to make a product or service available for use or consumption by the consumer or business user.
Term
Channel Level
Definition
A layer of intermediates that performs some work in bringing the product and its ownership closer to the final buyer
Term
Direct Marketing Channel
Definition
A marketing Channel that has no intermediary levels
Term
Indirect Marketing Channel
Definition
Channel containing one or more intermeddiary levels
Term
Channel Conflict
Definition
Disagreement among marketing channel members on goals and roles - who should do what for what rewards
Term
Conventional Distribution Channel
Definition
A channel consisting of one or more independent producers, wholesalers, and retailers, each a seperate business seeking to maximize its own profits, even at the expense of profits for the system as a whole
Term
Vertical Marketing System (VMS)
Definition
A distribution channel structure in which producers, wholesalers, and retailers act as a unified system. One channel member owns the others, has contracts with them, or has so much power that they all cooperate.
Term
Corporate VMS
Definition
A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone.
Term
Franchise Organization
Definition
A contractual vertical marketing system in which a channel member, called a franchise, links several stages in the production-distribution process
Term
Integrated Logistics Management
Definition
The logistics concept that emphasized teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system.
Term
Third-Party Logistics (3PL) Provider
Definition
An independent logistics provider that performs any or all of the functions required to get its client's product to market.
Term
Administered VMS
Definition
A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the parties.
Term
Horizontal Marketing System
Definition
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.
Term
Multicultural Distribution System
Definition
A distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
Term
Disintermediation
Definition
The cutting out of marketing channel intermediated by product or service producers or the displacement of traditional resellers by radical new types of intemediates.
Term
Marketing Channel Design
Definition
Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them.
Term
Intensive Distribution
Definition
Stocking the product in as many outlets as possible
Term
Exclusive Distribution
Definition
Giving a limited number of dealers the exclusive right to distribute the company's products in their territories
Term
Selective Distribution
Definition
The use of more than one, but fewer than all of the intermediates who are willing to carry the company's products
Term
Marketing Channel Management
Definition
Selecting, managing and motivating individual channel members and evaluating their performance over time
Term
Marketing Logistics/Physical Distribution
Definition
Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumtion to meet customer requirements at a profit
Term
Supply Chain Management
Definition
Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
Term
Distribution Center
Definition
A large, highly automated warehouse designed to receive goods from various plants and suppliers, taker orders, fill them efficiently, and deliver goods to consumers as quickly as possible.
Term
Intermodal Transportation
Definition
Combining two or more modes of transportation.
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