Term
Audience Research
(1920s)
|
|
Definition
station owners became curious about the size of the audience
|
|
|
Term
|
Definition
| listeners directed to drop a post card reporting if they heard a particular program or if a signal was clear |
|
|
Term
|
Definition
need accurate estimates of audience size
cooperative analysis of broadcasting (CAB) founded, 1930, by advertisers |
|
|
Term
|
Definition
| Placing calls at different times during the day to homes selected at random from phone directories (used by CAB until 1946) |
|
|
Term
| Telephone Coincidental Method |
|
Definition
| Respondents asked if they were listening to radio at the time of the call; if answer was yes, asked to name the program/station (introduce by Hooper Co.) |
|
|
Term
|
Definition
a mechanical device which collected data from a random sampling of radios; consisted of a stylus that made a scractch on a roll of paper tape synchronized with the radio's tuning dial
|
|
|
Term
|
Definition
Nielsen TV Index (NTI) reported on network programs
Nielsen Station Index (NSI) reported on local TV markets
abandons radio ratings in 1963
dominant in television ratings |
|
|
Term
Arbitron
(aka American Research Bureau)
|
|
Definition
uses a "diary" to record data from a sampling of viewers (1949)
it provided demographic info
dominant in local market radio ratings
acquired RADAR in 2001 |
|
|
Term
Storage Instantaneous Audimeter
(SIA)
|
|
Definition
Sends info directly from the audimeter through phoe lines to Nielsen's computers
Possible to publish next day ratings (1960s) |
|
|
Term
Peoplemeter
(AGB Television Research)
|
|
Definition
Developed to compete with Nielsen; hand-held keypad allowed different viewers to record the shows watched
ADVANTAGES: unaffected by poor memories of people
data is sent electronically, not via mail
records data about exactly who is watching what
DISADVANTAGES: expensive to install and maintain
hart to measure children's viewing
only measures at-home viewing |
|
|
Term
RADAR
(radio's all dimension audience research)
|
|
Definition
rates network radio listening
|
|
|
Term
|
Definition
| laws of chance bear out that a small sample selected at random will yield a representative sample |
|
|
Term
|
Definition
a universe from which survey objects are drawn
updated phone directory
census tracts |
|
|
Term
|
Definition
| used to include new, unlisted phone numbers when phone survey is used |
|
|
Term
| multistage area probabitlity sampling |
|
Definition
| used to ensure the number of sample members chosen from each geographic region will be proportional to the total population of each area |
|
|
Term
point of diminishing returns
|
|
Definition
| the point at which increasing the sample size yields such a small increase in reliability that the additional cost is not wort it |
|
|
Term
|
Definition
| errors which cannot be avoided relating to the laws of probability |
|
|
Term
|
Definition
bias injected by survey taker
simple mistakes
misleading questionnaires |
|
|
Term
Nielsen Station Index
(NSI)
|
|
Definition
local market audience ratings
covers all 210 television markets |
|
|
Term
Nielsen Television Index
(NTI)
|
|
Definition
Network audience ratings
currently report on 20,000 national People Metered homes
goal to increase sample by 3 times by year's end |
|
|
Term
|
Definition
in small to mid-sized markets
STI's measure only what channel is being used
not demographic info (age and gender); diaries report audience composition |
|
|
Term
Nielsen Station Index Viewers Profile (NSI VIP) book
|
|
Definition
February
May
July
November
4 week period each month of survey period
metered and LPM markets "overnight" ratings for a continuous 365 days a year-each month with demographic ratings |
|
|
Term
Designed Market Area
(DMA)
|
|
Definition
| Dallas' DMA is at number 5 |
|
|
Term
|
Definition
number of television HHs watching a specific channel
total TV HHs
expressed as a %
total TV HHs represents Total TV HHs in market whether the TV is on or not |
|
|
Term
|
Definition
number of TV HHs watching a specific channel
Homes Using TV (HUT)
expressed as a %
number of TV HHs tuned to a specific channel of all TV homes using their TV
|
|
|
Term
Anytime Anywhere Media Measurement
|
|
Definition
A2/M2 initiative began in 2008
links traditional media with streaming video from Internet, out-of-home TV viewing, and video content viewed on various platforms |
|
|
Term
|
Definition
measurements internet activity
200,000 participants |
|
|
Term
|
Definition
leader in online audience measurement
based on sample of 230,000 |
|
|
Term
|
Definition
percentage of all active users who visited a site
active users=anyone who used a computer within a certain time period |
|
|
Term
|
Definition
| percentage of visits where the user enters and exits on the same page |
|
|
Term
duration of web page viewed
(AKA time per person)
|
|
Definition
| average duration of visit to a given Web page during the reporting period |
|
|
Term
|
Definition
number of times a web page is accessed during the reporting period
|
|
|
Term
retention rate
(AKA loyalty rate)
|
|
Definition
| percentage of repeat visitors month-to-month |
|
|
Term
|
Definition
| number of different people visiting a site in a period of time |
|
|
Term
|
Definition
local market radio audience=arbitron
subscription service
network radio audience=RADAR |
|
|
Term
|
Definition
winter book (Jan-April)
Spring book (april-Jun)
Summer book (Jun-Sept)
Fall book (Sept-Dec)
Major radio markets have four survey periods while smaller radio markets only have two (Spring and Fall)
|
|
|
Term
|
Definition
written diary method used to gather local market ratings data
diary keepers write down listening imes and stations they tune to over a one week period; includes in-home and away-from-home listening
paper or ediary |
|
|
Term
Portable People Meter (PPM)
|
|
Definition
passive audience mesurement device
tracks participants exposure to any broadcast signal by detecting ID codes that are embedded into the audio portion of a transmission
measures radio, tv, cable, satellite tv, streamed media via internet, music heard in stores or entertainment venues
mobile phone sized device that participants wear
only used in top 50 markets
replaces Arbitron's current diary based ratings |
|
|
Term
|
Definition
faster and more frequent delivery of ratings reports
better insigt on media exposure
more reliable measurement of TRUE local audience
stays up to speed with HD
Dallas Fort Worth is at 4.9 million (radio market size) |
|
|
Term
|
Definition
| listeners surveyed by telephone |
|
|
Term
|
Definition
| uses sample of 75-100 people in one gathering for 60-90 minutes |
|
|
Term
|
Definition
production research: Concept testing
electronic response indicators (ERI)
Cable testing- program testing
focus group- small group research (6-12 people) |
|
|
Term
|
Definition
| divides audience by personality traits |
|
|
Term
|
Definition
similar to psychographic research but put more importance on values that may influence consumer behaivor
uses Stanford Research Institute values and lifestyle segmentation |
|
|
Term
|
Definition
| based on total potential audience |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| number of different persons listening to radio over a period of time |
|
|
Term
Average Quarter Hour Persons
|
|
Definition
| listeners can be counted more than once |
|
|
Term
|
Definition
| number of different people visiting a site in a period of time |
|
|
Term
|
Definition
| percentage of visit where the user enters and exits on the same page |
|
|
Term
|
Definition
| number of times a web page is accessed during a reporting period |
|
|
