Term
| Seeing billboards on the side of the highway that encourage you to stop smoking that are targeting a large group of people would be an example of what? |
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Definition
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Term
| Patient's that ask their doctors for certain medications is seen as an advantage of what? |
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Definition
| Direct-to-consumer advertising (DTCA). |
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| Jeni and her friend were watching TV when a commercial for McDonalds came across the screen. Her friend immediately wanted to go get a McDouble and large coke. On the other hand, Jeni didn’t care about the ad at all and said it didn’t even make her mouth water. What is this a prime example of? |
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| Joe Camel was the former cartoon-like mascot of Camel Cigarettes. Although this character was not created to capture children’s interest, it did. What type of sales pitch is Camel Cigarettes using? |
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| A local television station depicted a storyline where a young celebrity contracted the AIDS virus. They were able to educate viewers while still producing an entertaining segment. What kind of format are they using? |
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Term
| Liz is repeatedly warned by her therapist that her skin is too moist and may be subject to damage. He makes Liz see her skin’s natural functions seem weird and unnatural requiring serious treatment. In what behavior is the therapist engaging? |
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Definition
| Pathologizing the human body |
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Term
| True or False: 90% of women within normal weight range wish to be thinner and more than 50% of underweight women wish they could gain some weight |
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Definition
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Term
| Name one out of the four suggestion Melissa Ludtke offers to help media news writers present fair coverage. |
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Definition
Favor the factual over the sensational and trendy
Do not allow ongoing isssues to fade from coverage
Never rely on just one source
Set the record straight. |
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Term
| What is social adaption theory? |
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Definition
People evaluate messages based on how useful information is to their lives
It suggests that information is more receptive in entertainment rather than news messages |
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Term
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Definition
| Awareness and skills that allow a person to evaluate media content in terms of what is realistic and useful |
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Term
| Why is media literacy relevant to health communication? |
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Definition
It helps to understand health-related messages
It forces to analyze health messages given to them, allowing them to filter true/untrue health messages |
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Term
| What are the 3 stages of teaching media literacy? |
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Definition
Informative-learn to identify types of messages (persuasive, informative, entertaining)
Analytic-discuss perceptions of media
Experiential-challenge participants to write their own stories, etc. |
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Term
| What is parental mediation, and why is it important? |
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Definition
Parents help their children to become aware of inaccuracies and discrepancies in media messages that they encounter
The younger we are taught something, the longer we are able to apply it |
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Term
| True or false: There are not any drawbacks from computerized communication. |
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Definition
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Term
| STUDENT QUESTION: Julian and her friends went to watch the new movie, “Flight” this past weekend and noticed that throughout the movie there were several name brand products like Pepsi and Smirnoff Vodka. The movie industry and the products that are being shown are called what? |
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Definition
Both B & C:
B) Product Placement
C) Stealth Ads |
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Term
| STUDENT QUESTION: Tim recently took a Media Literacy course at MSU and he can’t remember which stage went first. Can you put the stages of media literacy in the correct order? |
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Definition
| Informative stage, analytic stage and experiential stage |
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Term
| STUDENT QUESTION: Rita is a mother of 3 boys between the ages of 10-14 years of age. She is concerned with how the media will affect her children with all of the violence that they see on TV and on their video games. As a parent she can help educate her children about media literacy, what is this called? |
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Definition
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| STUDENT QUESTION: Brenda is a 65 year old woman with chronic health problems who is easily influenced by all of the commercials she sees on her television when it comes to medication. What are some tips to help her evaluate the claims that she sees about the medication ads? |
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Definition
a) Don’t put too much stock in the wording
b) Look to print sources for detailed information
c) Newer—doesn’t necessarily mean better
d) All of the above |
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Term
| STUDENT QUESTION: Tom is a 22 year old college student who studies hard, is involved with school, and has a good social life. When he sees a Bud Light commercial, he feels like the commercial is aimed at his friends, and he himself is not susceptible. With what is Tom’s belief in concordance” |
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Definition
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Term
| STUDENT QUESTION: Jill is being educated on media effects to become more media literate. She is asked to identify different indexes of media. Which stage is she likely in? |
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Definition
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Term
| STUDENT QUESTION: Apple's iPhone is featured on dozens of the biggest movie titles in the past year. Which of these concepts is definitive of Apple's strategy? |
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Definition
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Term
| STUDENT QUESTION: Which of the following television shows was mentioned in the text for receiving awards form SAMHSA for exploring mental illness (OCD) in a television show? |
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Definition
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Term
STUDENT QUESTION: Zach is studying medicine advertisements for one of his media classes. He notices that
some prescription drug ads make no claims at all. It just says “Ask your doctor about[insert drug name]”. Zach thought this was strange so he decided to look into this strategy. What is this type of advertisement? |
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Definition
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Term
| STUDENT QUESTION: At what age, according to our book, do children typically know a lot about alcoholic beverages based on what they have seen advertised? |
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Definition
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Term
| STUDENT QUESTION: What percentage of American teenagers today say illegal steroids are readily available to them? |
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Definition
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Term
STUDENT QUESTION: When pharmaceutical companies what to get the name of a drug out in the market they may tend to use _________ _________ to pay to have their product put in a movie or
TV show. |
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Definition
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Term
| STUDENT QUESTION: Susie and John believes that everything in the media affects their child. Therefore they shelter their children from sex, drugs and violence. That theory does this correspond with? |
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Definition
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Term
| STUDENT QUESTION: Magazines, weight loss ads, and some commercials show people who are deathly thin and are making that the norm. Susan isn’t fat at all and starting to believe she is and is starting to feel self conscious. Which term from the book apply to this scenario? |
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Definition
| Pathologizing the human body |
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Term
| STUDENT QUESTION: What is not an advantage of computerized communication? |
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Definition
| People have less control over the information. |
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Term
| STUDENT QUESTION:Jerry is watching an episode of Friends on Tbs and sees that Chandler is drinking Pepsi. Later on that day he feels like he has to have a Pepsi. What made have cause Jerry to want Pepsi? |
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Definition
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Term
| STUDENT QUESTION: Jack is a television addict. He finds humor in all the commercials glamorizing smoking and tobacco use. Although he feels immune to all the persuasion, he thinks his dad would fall for the gimmicks in a heartbeat. What type of feelings is Jack displaying? |
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Definition
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Term
| STUDENT QUESTION: Mary constantly compares herself to her friends. She spends hours a night looking at girls from her high school’s Facebook and determining how pretty, smart, and popular she is to them. She often feels like she does not stack up if she does not have as many likes or comments as they do. What type of theory is Mary showing? |
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Definition
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Term
| STUDENT QUESTION: A group of participants watched a commercial about drinking alcohol. It was perceived as fun, exciting, and the “cool” thing to do. They then tried to figure out the message purpose, what information is missing, and how it compares to what they believe. What are the participants doing? |
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Definition
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| STUDENT QUESTION: Lacy is a ten-year-old girl who asks a lot of questions. One day a commercial came on that showed young kids drinking alcohol. Lacy asked her mom if kids at her school were allowed to drink. Her mom had to explain to her what the commercials purpose was and why it was inaccurate. What method is Lacy’s mom displaying? |
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Definition
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Term
| STUDENT QUESTION: Recently the release of over the counter Claritin has been made available, this drug being presented in the mass media to users is known as? |
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Definition
| Direct-to-consumer marketing |
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Term
| STUDENT QUESTION: Which theory helps explain why children are more vulnerable to advertising messages? |
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Definition
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Term
| STUDENT QUESTION: In Sarah’s MED 120 class, she is learning about media literacy. They have learned about the three types of messages in media and are working on another lesson. Her lab teacher is trying to get her to understand how an entertaining show of reality television is perceived by its audience. What stage of learning media literacy is Sarah in? |
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Definition
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Term
| STUDENT QUESTION: It has been said that people can evaluate messages from the media by considering how useful the information is to their life. Which theory supports this evaluation? |
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Definition
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Term
| STUDENT QUESTION: Krista took a test in her Microbiology class last week. When they received their scores, Krista noticed her neighbor Judy got a better score than she did. She couldn’t help but think that she wasn’t smart enough, or didn’t study as much as Judy did. What best describes what Krista did? |
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| STUDENT QUESTION: Jessica is a model moving up in her career. She sees how many of her other colleagues have breast implants, liposuction, or other various surgeries to enhance their appearances. A colleague Tanya told her if she wanted to keep in the business, she better “get with the program.” What is Jessica a victim of? |
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Definition
| Pathologizing the human body |
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Term
| STUDENT QUESTION: All of the following are suggestions the book gives to offer help to the media news writers to present fair coverage except: |
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Definition
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Term
| STUDENT QUESTION: When you go to see a movie at the theater, before the movie starts, you notice that there are a lot of ads for certain products, games, electronics, etc. What is this called? |
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