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| What the public thinks about a particular issue or set of issues at any point in time. |
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| Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population |
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| Unscientific survey used to gauge public opinion on a variety of issues and policies |
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| Asubset of the whole populaion selected to be question for the purposes of prediction or gauging opinion |
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| Polls conducted as voters leave selected polling places on Election Day |
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| Continuous surveys that enable a campaign or news organization to chart a candodate's daily rise or fall in support |
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| Polls taken for the purpose of providing informaiton on an oppoonent that woild lead respondents to vote against that candidate |
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| A method of poll selection that gives each person in a group the same chance of being selected. |
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| A variation of random sampling; the population is divided into subgroups and weighted based of demographic characteristics of the national population. |
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| A measure of the accutacy of a public opinion poll |
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Definition
| The process though which individuals acquire their political beliefs and values |
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