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Definition
| linking organization to its individual customers, employees, supplies and other parners for thier mutural long term benefit |
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Definition
| buyer's benefits: quality, convenience, on time delivery, before and after service at a specific price. |
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Definition
| uncontrollable social, economic, technologic, competive regulatry forces that affect results of market's design |
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Definition
| manufactory, whole salers, retailer, government agencies that buy products and sercives for own use or resale. |
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Term
| customer value proposition |
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Definition
| cluster of benefits that an org. promises customers to satisfy their needs. |
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Term
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Definition
| benefits or customer value recieved by users of product. |
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Definition
| people who use products and services purchase for a household |
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Term
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Definition
| plan that integrates the marketing mix to provide a grood, service or an idea to prospective buyers |
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Term
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Definition
| idea that an org. should strive to satisfy the needs of consumers while also trying to achieve org. goals. |
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Definition
| focusing org. efforts to collect and use info about customer's needs to create customer value |
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Term
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Definition
| one or more specific groups of potential consumers towards which an org. directs its marketing program |
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Term
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Definition
| controllable factors (product, price, place, promotion) that the marketing manager can use to solve a marketing problem |
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Term
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Definition
| trade of things of value btwn. a buying and seller where each side benefits. |
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Term
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Definition
| people with desire and ability to buy a specific offering |
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Term
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Definition
| a good, service or idea consising of a bundle of tangible and intangible attributes that satisfy consumers needs and is recived in exchange for money or something of value. |
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Term
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Definition
| the activity for creating and delivering ovverings that benefit the organization, its stakeholders and society. |
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Term
| societal marketing concept |
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Definition
| view that org. should satisfy needs of consumers in a way that also provides for society's well being. |
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