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| Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer. |
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| Manufacturer,wholesaler, retailer, final consumer |
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| an assortment from various sources, buy in large quantities but sell in small amounts |
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Definition
| sells to consumer through multiple retail formats |
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Term
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Definition
| suppliers make agreements with one or a few retailers |
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Definition
| sell through as many retailers as possible |
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Definition
| suppliers sell through a moderate number of retailers |
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Definition
| the overall plan guiding a retail firm |
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| Customer orientation,coordinated effort, value driven, goal orientation |
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Definition
| The retailer determines the attributes and needs or its customers and endeavors to satisfy these needs to the fullest |
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| The retailer integrates all plans and activities to maximize efficiency |
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| The retailer offers good value to customers, wheather it be upscale or discount |
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| The retailer sets goals and then uses its strategy to attain them |
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Definition
| all the elements in a retail offering that encourage or inhibit consumers during their contact. |
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| refers to the identifiable, but sometimes intangible activities undertaken by a retailer in conjunction with the basic goods and services it sells |
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Definition
| retailers seek to establish and maintain long-term bonds with customers, rather than act as if each sales transaction is a completely new encounter |
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