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a broad area of knowledge
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| some specific aspect of a subject |
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| an uncritical, nonevaluative process of generating associated ideas. |
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| the study of the intended audience for your speech |
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| the process of tailoring your information to the needs, interests, and expectations of your speech audience |
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| data to help you understand basic audience characteristics |
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| a questionaire designed to gather information from people |
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| the occasion and location for your speech |
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| the overall intent of your speech |
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| a single statement of the exact response the speaker wants from the audience |
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| the process of locating information about your topic that has been discovered by other people |
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| magazines and journals that appear at fixed intervals |
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| the process of conducting your own study to acquire information for your speech |
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| specific instances that illustrate or explain a general factual statement |
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| interpretations and judgements made by authorities in a particular subject area |
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| a person who has mastered a specific subject, usually through long-term study |
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| brief, often amusing stories |
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| accounts, personal experiences, tales, or lengthier stories |
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| illuminate a point by showing similarities |
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| the unethical act of representing a published author's work as your own. |
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